New Salesperson Training In Clothing Store Management

For clothing stores, shop assistants are almost the core. They are not only the main body of the external image of enterprises, but also the ultimate brand marketing interests of enterprises.

Induction training is becoming more and more important.

For any product, terminal sales are very important, so we can see how important the sales personnel are.

For clothing stores, shop assistants are almost the core. They are not only the main body of the external image of enterprises, but also the ultimate brand marketing interests of enterprises.

The entry training of new store members is becoming more and more important, and has become one of the key business behaviors of every clothing brand enterprise.

Looking at the training methods of many garment enterprises, they often use short-term centralized classroom training to explain new ways, and instilled a lot of theoretical knowledge in a few days. Then they put them in the terminal store and let them develop themselves.

This kind of classroom training is the most formality. It can not go deep into the actual operation process of the terminal, nor is it conducive to the growth of new salesmen. Eventually, it leads to the rigid form of service, the single marketing means, the low conversion rate of knowledge and experience, and the standard of professional behavior.

"Reality substitution" means

As a supplement to the original short-term classroom intensive training, the company can help the new store members to achieve rapid growth through more abundant and diversified training methods and training strategies, and complete the training they can not achieve in class.

Starting from the "welcome" service of the clerk, until the end of the customer purchase process in the store, and even the last "delivery service", all the staff need different service contents to correspond to the different needs of customers.

With the different needs, the corresponding forms of service, including language, facial expression, body behavior and behavior, will have different forms of expression.

From the moment they enter the shop, they begin to observe their behavior in detail.

Transfer, language content and listening expression; standing distance, standing posture and body position; after obtaining customer demand, the guidance posture, pace, guidance language, product description, product description, process description method and manual application of the guide to the product area; the customer's suggestion language during the trial and try out of the product, guiding the location and finishing process when trying on the product; the customer puts forward the answer method of the product doubt; the language and behavior of the replacement of the unsatisfied products and recommends again; the customer's speaking content to the multiple products, the purchase of the product, the location of the guest and the delivery language when the customer is away from the store. Voice and speech when the clerk greet guests

In this experiential form

In the process, two people collaborate one group, one person experiences another person to observe.

After the conclusion, according to the observation and experience, oral and written summaries were made respectively. According to the training contents and the actual operation situation of the brand, the service form and service feeling were put forward, and the training results were strengthened through virtual demonstration.