Taiwan Shoe Enterprises Strive To Build An International Professional Market

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It is easy to see the rise and fall of the footwear industry. The main producing areas for mainland sports shoes and casual shoes are Jinjiang, while women's shoes and men's shoes are located in Wenzhou, Zhejiang.

In the past two years, Wenzhou's economy has suffered twists and turns.

The volume of purchases has declined, and Jinjiang has also slowed down.

According to Wang Xinghua, Jinjiang's sports shoes production capacity is the first in mainland China, with an estimated production volume of over 1000 lines. But in recent years, pformation and upgrading have been developed from production to service, while sporting goods and sports leisure are also taken into account.

To create an international professional market.

After the two sides signed the ECFA, Taiwan's machine tools entered the mainland with tax concessions.

The industry only benefited from the needle truck platform. "But the shoe making machinery industry in Taiwan has been developing to the mainland more than 20 years ago. It has come early." Yang Guangli said that the shoemaking machinery industry is mainly concentrated in Guangdong, so it has little benefit, but it may attract salmon to return home.

He said that these shoe machine enterprises in Taiwan have good supplier of spare parts, which can provide effective guarantee for the quality of shoemaking machines. At present, shoemaking machines are developing towards energy saving, carbon reduction and labor cost reduction. The trend of automation also makes the industry more eager to return to Taiwan, making use of advantages to design competitiveness to enhance competitiveness.

Recently, the China Jinjiang international shoe spinning City project, which was built with RMB 8 billion yuan, was built in the Chen Dai town.

The total planning area of the project is more than 2500 mu, which integrates the functions of display and trading, information release, industry consultation, logistics distribution, exhibition and promotion, e-commerce and so on. After completion, the paction volume is expected to reach RMB 120 billion yuan and the employment population will be 150 thousand.

Wang Maoquan said that the project will help to consolidate the dominance of Jinjiang footwear industry.

According to him, Jinjiang Anta company has successfully acquired the famous brand FILA in Italy last year, and the shoe industry in Jinjiang is from technology intensive to labor-intensive industries.

Intensive pformation.

Wang Maoquan revealed that Jinjiang, in cooperation with the pformation and upgrading of the footwear industry, is working with the Ministry of Commerce of the mainland and using the European debt crisis to acquire more famous brands in Europe and let Jinjiang shoe enterprises pform their shell.

But there are few international brands in Taiwan's shoes industry, and now they serve mainland brands.

In fact, Taiwanese shoe factories across the mainland helped Nike and Adidas foundry in the early years. Now they are helping Lining, Anta and other mainland shoe brands.

In recent years, Jinjiang has gone out of its own brand road, the main reason is that the mainland market is huge. Even if many brands divide the market, the output value is still amazing.

Now that Jinjiang's shoes brand is upgraded to sporting goods, combining with textile and sporting goods, it is very important to internationalize.

The industry envied.