Fast And Weak Brands Frequent Quality Door Brand Chain Inquiry

With the popularity of fast fashion products in the world, fast selling brand chain has become the new favorite of consumers. Spanish fashion is reported. clothing Brand ZARA, for example, has been holding the crown of "the world's first clothing retailer" for four years from 2008 to the present. "ZARA"

Quick delivery, close to the people price, keep up with fashion trends, and let fashion brands become popular all over the world. However, this year's fast selling brand chain frequently broke out the quality gate event, which began to cause consumers' dissatisfaction. How to establish the positioning of China's fast selling brand chain? What kind of benchmark should the brand chain industry set up? What role should the government play in the industry? This series of issues are related to the important issue of brand chain's survival in China's market.

It is reported that by the end of this month, the government of Luohu District of Shenzhen will break the silence of the industry for the first time and hold an unprecedented summit with great pioneering spirit. 2012, the first China. brand Chain Summit Forum. This marks the first attempt by China's brand chain industry to conduct an international joint exhibition with the attitude of the industry, boldly face up to the development of the industry, and strive to draw on the rich experience of foreign brand chain enterprises. For the first time, it has tried to engage in heated and in-depth discussions with the government, making a long-term plan for the sustainable development of China's brand chain industry.

The fast fading brand chain industry, which is known for its quick response, has become an indispensable part of China's economy this year. In fact, in the international market, the textbooks of European and American business schools have long been filled with successful experiences and exemplars of business models. But at the present stage of the development of the Chinese market, how can we find a way of sustainable development, which can not only increase the brand viscosity of consumers, but also create greater commercial value and speed up the development of our country? market Economic development will be the core issue that every brand participating in the summit must consider and solve in depth.