Fashion Designers Teach You To Look At Price Performance Correctly.

Correct view of price performance ratio

I remember a domestic business owner who boasted in an interview: if I could buy XX someday, brand (a luxury brand), I will sell it to the price of cabbage, so that all the people can afford it. This was originally seen as a joke in the industry. "If his goal is to turn all luxuries into Chinese cabbages, then the word" luxury "is meaningless. An industry friend said, "in any field, the existence of something is not for everyone. We should face up to this phenomenon."

The reason for the old remark is because of a recent chat with a dealer. He runs a business. Domestic brand The development is pretty good. The price is about two thousand or three thousand, which is not cheap. He said angrily: "Why are the fabrics and styles almost the same? Those big brands can sell us several times the price? Actually, many of their clothes can be produced by domestic enterprises, and their price performance is much higher." After 1 minutes of silence, I still gave him a shock reply: "of course, there are differences. Apart from Europe and America, the design of some Japanese brands has been leading us for many years. Even if you can imitate almost the same, but still imitate, the value of imitation can not be compared with originality. "

There is often a word "cost performance" in people's consumption activities. Customers and businessmen feel that this seems to be a standard for judging consumption. "I can buy a nice T-shirt for 500 yuan, why do I have to pay 1000 yuan to buy the same style? Only because there is a little manual knitting on the clothes," someone would say.

In fact, "cost performance" is not just materiel The concept of cost, such as what kind of fabric, what line, and labor costs, taxes and other financial costs should also include brand, consumer experience and other spiritual pleasure level. A reverse example is the age of ten thousand people shopping in previous years. When people calculate the cost of shopping, they often only calculate the cost of money. In fact, time, energy, environment and opportunity are all costs. Cost performance is also true. Some big prices are high, an important factor is because of good design. It contains many efforts of the designer, including the educational cost he paid, personal growth experience, diligent spending on professional time, and so on, and the more difficult it is to go up, the more difficult it will be to make a small breakthrough. These factors should be reflected in the price of his products, so as to encourage talented people to continue to create. "I would like to buy high-end designer clothes at a high price. Apart from design, the most important thing is that their works are full of experience and creativity, and it is a worthwhile long-term investment to imperceptibly improve the quality and taste of people. I think this is the correct understanding of cost performance. " This is the view of an insider.