The Weak Market Can'T Afford To Lose.

Compared with last year, many brands launched a discount this year, and even launched a discount activity to attract consumers.

Generally speaking, it is the off-season of traditional clothing industry that the first year end or the season change, and low price clearance has become the norm.

But this year's discount is quite different from previous years. It is not only very early, but also fiercely.

What is behind the discount tide? Recently, the author of Fuding

Conducted an in-depth investigation.

Miss Xu, a Fuding citizen who likes shopping, has found that since July, a lot of clothing stores in Fuding have seen the "special" and "low price" signs on the summer clothes.

And in Paris spring, Zhongshan fashion street and other shopping malls, many brands of clothing have also increased the intensity of discount, ranging from 50 percent off to 20 percent off, some brands even lower to 77% off.

"The discount season was at least 1 months ahead of schedule, and even the new ones that were not listed for a long time were very attractive."

Miss Xu, who calls herself a Shopaholic, is very happy.

"After some new autumn clothes were put on the shelves, they hit 33% off, and then the October winter clothes were listed on the market and the discount increased."

Chen Xianling, director of Fuding Hongli Fashion Mall, said that with the rise of the online shopping era, many post-80s and post-90s consumer groups like to go shopping online, which is not only cheap but also convenient.

Chen Xianling said that this brings a great impact to traditional clothing stores, although brand clothing dealers usually sign agreements with manufacturers, requiring that the clothing of the season can not be sold online, but in fact, it is difficult to control.

Weak market can not afford to hurt

Fuding Hongli Fashion Mall is the largest border between Fujian and Zhejiang.

One of the distribution centers has concentrated large and small shops.

Although shops are dense, but customers are in twos and threes, consumers who come to buy can not see a few.

Most of the most obvious locations of shop doors and windows are advertisements with reduced prices.

In a lady's boutique, the owner of a woman's clothes, a woman's own brand, brought up the latest sales, and even cried "not to be injured".

In previous years, he gave wholesalers a price of 70 percent off.

"This year's new autumn dress, I directly reduced to 1.5-1.8 discount.

There's no way to go.

Wang told the author that this year's clothing raw materials, labor and logistics costs have actually risen, but because the peak season is not prosperous, product pricing is not up to date.

"At this time of the year, at least 20 guests came to pick it up every day, but recently, the average number of guests coming to patronize is less than 10."

In the Han Pai dress city, a weekly boss told the author that the retail price of his main brand T-shirt is 110 yuan at ordinary times, and now the special price is 100 yuan and 2 pieces.

"Selling a piece will cost more than 10 yuan, but it will not be sold and can not be recovered."

Zhou boss gave the writer an account of his 30 square meter pavement, which costs about 180 thousand yuan a year.

"When I open my eyes, the minimum cost is 500 yuan a day. How much pressure do I have to think about it?"

According to the statistics of Fuding industry and Commerce Bureau, at present, Fuding City

The total number of shops is 1265.

By the end of August this year, there were 155 new retail outlets for shoes and clothing, 127 of which had been cancelled, and 1 shops were closed on average 1 days. In 2011, 280 new businesses were cancelled, 323 of them were cancelled, and 1 shops were closed on average 2 days. In 2010, there were 278 new shoes and clothing retail stores, and 209 stores were cancelled.

At the same time, there are only 5 registered brand shoes and clothing stores in Fuding this year.