How To Bring The Fashion Marketing Team To Good Team?

Novice band

There should be several steps: integration of fashion marketing team, cultural shaping, performance appraisal, internal competition and exchange of experience.

Team integration

Just promoted to supervisor, there are four or five subordinates. These subordinates are new recruits. They are just getting started. Therefore, these subordinates are strangers and do not understand each other, because they must first communicate with colleagues in the clothing marketing team, understand each other's personality and hobbies, understand each other's background and taboos, and understand each other's common ground.

A friend told me that the clothing marketing team has three axes: dining, singing K and sports activities.

During the meal, everyone knows their names and their liquor consumption. In the K, they know each other's hometown, and understand their hobbies in sports activities.

Do not belittle these activities. After several times, we can help each other without any estrangement. It will become easier to communicate with each other, and we will not be able to understand each other because of strangeness.

In fact, the way to integrate the fashion marketing team is not only limited to the above three methods, but also there are classroom training sessions, reports, seminars, etc. outdoor expansion is also a good way. Many schools and enterprises will adopt this way to integrate the garment marketing team.

The integration of garment marketing team is the first step to bring garment marketing team. This is the basis of the following three steps. Only the clothing marketing team is integrated, can the following three steps be taken.

Molding culture

Every clothing marketing team has a culture of clothing marketing team, which is the standard of behavior of interior marketing team members. When the rules and regulations are not standardized, the culture of clothing marketing team often plays a key role.

Fashion marketing team culture is also closely related to the head of the clothing marketing team. It can be said that what kind of behavior is the head of the clothing marketing team, and what kind of behavior style is the clothing marketing team culture?

When I started the first day of my clothing marketing team, I told them about my behavior: speed, style, and professional.

Especially for us

For example, we should speed up our customers, use our style to move our customers, and guide our customers professionally.

Every customer I serve, no matter what the result is, the customers are very much recognized by me and my clothing marketing team, because our clothing marketing team always runs through the speed, style and professional guiding principles.

How to shape the culture of fashion marketing team? I have two ideas.

1, take the lead, you must take the lead; when a job comes, your attitude is what your fashion marketing team looks at you.

For example, when you work overtime on Sunday, do you take the lead and play an exemplary role, which determines the behavior of the clothing marketing team.

2, enjoy the experience; when I bring the clothing marketing team, I always send some experiences or excellent case articles to every member of the fashion marketing team.

For example, when I have an experience of a thing, or when I read a good article on the marketing communication website of China, I will forward the article to every colleague in the fashion marketing team, so that they can share it, because these articles are the crystallization of the wisdom of many excellent marketers, and can certainly help them improve.

On the other hand, many thoughts and behaviors mentioned in these articles are my personal information pmission to the clothing marketing team. When they can not decide, they will think of certain points in the article, so the members of the fashion marketing team will imitate it.

Of course, there are many other ways to shape.

Team culture is not limited to good writing.