Clothing Enterprises Should Not Only Produce Clothing, But Dress Culture.

A costume show looks at the flower's eyes.

The picture shows an audience taking advantage of Ipad's live video recording.

Reporter Wang Yong / photo

In 2011, Ningbo was above scale.

The total output value of industrial industry accounts for 10.45% of the city's above scale industry; the total profit accounts for 12.14% of the city's above scale industry; the number of employed personnel accounts for 19.76% of the whole city's industry; and the per capita output value of textile and garment enterprises above Designated Size reaches 426 thousand and 700 yuan / person.

Yesterday in

The 2011/2012 Ningbo textile and garment industry development report, which was first launched by the International Convention and Exhibition Center, fully depicts the brand new pformation of the old "Ningbo outfit" with creativity as its driving force.

Facing the confusion of traditional manufacturing industry, Taiping bird first proposed the idea of "industrial pformation and fashion and creativity". In 2011, it began to strip off manufacturing links. Now, it puts forward a new concept again: "do not make clothes."

"Enterprises are no longer an institution providing clothing products, but rather a" fashion solution "service provider.

So creative and fast fashion, from designer's inspiration to new product unified national cabinet, as long as 20 days or so, and general clothing enterprises to complete this process will take at least two months.

Looking at many Ningbo clothing enterprises, "no clothes for fashion" and no more than Taiping bird? E-commerce as the main platform, online and offline synchronized men's clothing brand GXG, the same interpretation of the enterprise "fashion" and the meaning of smiling upward.

The new way of light assets, strong brand and heavy creativity has provided a new train of thought and mode for the pformation of traditional clothing industry in Ningbo and even the whole country.

"At the moment, clothing companies need to do more than just clothes, but more to understand people's lifestyle, consumption patterns, and even hobbies, so as to guide the trend of fashion."

Zhang Fuliang, Dean of Fashion Institute of Zhejiang textile and Fashion Institute, said.

"With the rising cost of clothing raw materials, the increasing shortage of labor resources and the instability of market demand at home and abroad, the traditional textile and garment industry is faced with various uncertain factors. Facing these unfavorable factors, creativity can be described as the late advantage of" Ningbo Costume ", and it is also an effective driving force for opening the future of" Ningbo pack ".

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

With the gradual improvement of living standards, the textiles that people are wearing have developed from the most primitive functions of regulating body temperature to antibacterial, anti ultraviolet and infrared radiation, waterproof, antifouling, antistatic and other functions.

In many domestic garment enterprises, YOUNGOR first saw the development space of functional clothing, and put it into the R & D shirts in real time.

At the moment, it has acquired independent intellectual property rights of hemp fiber.

A technology intensive garment enterprise turns into an innovative enterprise.

In 2011, YOUNGOR brand clothing earned 3 billion 810 million yuan in profit and a profit margin of more than 65%, and the gross profit margin of its ironing series men's business clothing was above 60%.

The "2011/2012 Ningbo textile and garment industry development report" released yesterday shows that in 2011, the total industrial output value of textile and garment industry in Ningbo accounted for 10.45% of the city's above scale industries, while the total profit accounted for 12.14% of the city's above scale industries, and the per capita output value of textile and garment enterprises above Designated Size reached 42.67%, up 24.47% over the same period last year.

In the context of the slowdown in the growth of clothing sales nationwide, sales of clothing in Ningbo are still steady.

It is noteworthy that in the current international clothing festival, Italy's high-end brand COPPOLELLA 2013 spring and autumn new clothing announced in Ningbo the world's first, more than 20 brand fashion show jointly staged, and more than 10 new designers came to Ningbo to display creative works, triggering more Ningbo clothing entrepreneurs "fashion" inspiration.