How To Expand Sales Channels For Small And Medium-Sized Home Textile Brands

According to relevant reports: China

It is expanding from city to rural market.

But in many people's opinion, the consumption ability of the rural market is not high, and the brand acceptance is low.

Home textile brand marketing in this market, input large output, advertising effectiveness is not obvious, so many businesses away from it.

China's home textile has always hoped that the promotion policy of going to the countryside has not been as successful as the home appliance industry. Now why is it expanding to the rural market? How should this road go?

As we all know, the domestic second tier cities are the main battleground for the competition of home textile brands. But with the brand competition becoming more and more popular, the home textile market in big cities tends to become a saturated and increasingly competitive first-line market, which has become an unspeakable pain for many enterprises.

The major home textile brands have begun to fight for the two or three tier cities, but the two or three line market is not as good as imagined. The home textile giant has grabbed the two or three line market. For the small and medium-sized home textile brands, the 233 cities are undoubtedly facing a fierce battle. So for many small and medium-sized home textile brands, the rural market is not yet developed, and the rural market has become the best opportunity now.

For most small and medium-sized home textile brands or popular home textile brands, the rural market with a large population base and an amazing consumption potential is an inevitable choice for home textile brands.

With the continuous development and competition of the two or three line market, the time for the home textile brand to enter the rural market is coming to maturity. How should the home textile brand enter the rural market?

When urban and rural consumers buy home textiles, there are nearly 50% of them.

People decide whether to buy it by shopping on the spot.

They don't have explicit requirements for the products in demand, and 20% of them buy them through the recommendation of their friends and relatives. Only a very small number of people buy them when they have a deep knowledge of the product.

This phenomenon occurs because most consumers in urban and rural areas do not know which brands to choose from in the home textile industry, and brand publicity needs popularization.

What is the best way to promote the rural market?

Many home textile brands choose to do body advertisements.

The basic form is to form a van fleet, put ads on the body, then beat drums and drums, and march around the countryside, causing a sensation.

This way looks very old-fashioned, it seems that it is not the thing that the home textile brand should do, but it is very effective. The way that the rural consumers accept the advertisement is different from that of the city people. The urban people like the elegant style of the home textile brand, while the rural people like the pro citizen style of the home textile brand.

TV shopping is a relatively popular form of promotion recently. The main reason why home textile brands enter the TV shopping is because the rural market does not know why. The rural consumers have a high degree of acceptance of TV shopping. Some people think that the products on TV shopping are cheaper than consumers. In fact, rural consumers are infected by the atmosphere of TV shopping.

middle-sized and small

The choice of the rural market may be the best choice at present, but the road of these home textile brands has already been crowded onto the country road. How can we go further and wider after that? That depends on how the home textile brand should look at this problem.