Welcome To The "Happy Movement" This Winter.
With temperatures near zero, Sports brand The winter new product war has begun. The national sports brand "happy birds" has always been advocated. The new winter products that have been put on the market have already entered the main stores. Adhering to the core concept of "sports happiness", the new products of this new winter brand once again reflect the brand attitude and advocate the new concept of sports happiness.
In the new winter products that are newly launched, there are two new series: "zero series" and "FIVE series". Zero series for urban white-collar crowd, advocate relaxed leisure, fashion free life attitude, advocating minimalism, to fashion self standard business men. In the view of "noble birds", "zero" does not mean that the cycle is always the same. It is a simple pursuit of life and a strict and harsh life experience. "Zero series" shoes The use of sports properties of the big bottom, comfortable to wear, reduce the friction of the footsteps, can reduce the weariness caused by long time wear and meet the needs of long time wear. In the shoe design, fully considering the needs of collocation of urban white-collar men, the style is simple, suitable for 100, can fully demonstrate the simple atmosphere and fashion charm of urban white-collar men.
Unlike the simple elegance of the "zero series", the "FIVE series" fully embodies the enthusiasm, self-confidence and publicity charm of the movement, emphasizing the youthful vitality, emphasizing the release of self personality and the optimistic and happy attitude towards life. Take Future (future), Idea (creativity), Victory (victory), Easy (relaxed) four words as the core point of interpretation, the "bird FIVE" will display the movement uninhibited and arbitrary, the whole series. Clothes & Accessories The use of bright contrast color blocks, with a strong visual impact to wake up the hidden cells of each consumer's movement cells and restless factors, and urge you to be the happiest self.
As a sports brand that is trusted by consumers, you have been trying to integrate the brand idea perfectly with product design. According to the actual needs of consumers, we have worked hard to design more comfortable products that are more suitable for human body mechanics standards and more suitable for consumers. We have been vigorously developing products and functions to ensure that products can really bring real happiness to every consumer.
This warm new winter product of the popular bird shows the youth and enthusiasm of a sports brand. At the same time, the winter new product's beautiful color impact and intimate dress experience also make people feel it. Guirenniao Warm feelings for all consumers. "Sports happiness" has always been very simple, with the simplest and warmest attitude to sport, to live, to try, to experience, to be myself, to exercise from me, to be happy by me.
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