Del Hui Creative Interaction Won The "Golden Bell Award 2012 User Voice Award".

In November 28th, the "listening to the people's voice Bell Awards 2012 awards ceremony" sponsored by the zero point research consultation was held.

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In the "Golden Bell" award, the company won the "Golden Bell Award 2012 user voice Award" by virtue of "I create" creative network activities.

It is reported that the event is to convey the voice of "people, market and consumers", so that consumers can award prizes to enterprises.

According to the organizers, as the independent pioneer organization of China's public opinion research, the "listening to the people's Golden Bell Award" founded by the zero point research and consulting group is the first award awarded by the people, integrating the outstanding performance of the government, enterprises and the media in public listener, user listening and public opinion communication.

Today, the golden bell has become an index of civil voice awards covering all levels of government, enterprises and media. With neutral stance, it has promoted an important interaction between the public, enterprises, government and media. It covers more than 100 government departments, 5 industries (real estate, consumer goods, automobile, e-commerce and Finance), and more than 500 enterprises and hundreds of media. All the cases collected are from open channels of communication. The award process is also open to all the judges and experts, and truly reflects the voice of the people.

It is understood that Del Hui "routing I create" network activities to the theme of the 2012 brand as the core, around the spokesperson Jay Chou song "the end of the world" as the carrier, with the chamber as the main scene of the game, intended to show "break through the secret room, break through the concept of self" concept.

Activities strongly exaggerated to break free from restraint, encourage young people to challenge themselves, and create their own spirit just to cater to the psychology of young people.

In the event, the bonus points were also set up, sending millet mobile phones, brand spokesmen Jay Chou's signature CD, and a variety of prizes specially made for Jay Chou fans to win surprises.

After a month's activity, consumers who participated in the interaction broke through 300 thousand people and became the sports public welfare film after running out of the sky.

Later, del Hui launched another interpretation of the new brand spirit.

The awarding ceremony, the director of the brand, said Zeng Jing, "del Hui" has always attached importance to the study of consumers, and will regularly carry out research on consumer lifestyle, purchase preferences and media contact habits.

The "route I create" activity is an in-depth insight into the mentality of 80 and 90, and targeted brand communication activities have also received the desired results.

In the future, del Hui will continue to strengthen its in-depth communication with core consumers, especially in the light of the high sticky characteristics of post-90s consumers to the Internet media, and continue to use new media to enhance consumer interaction and enhance their brand experience and brand preference.