Taiyuan Garment City: "Image Switching" To Get Rid Of "Stalls"

< p > Hao Zhuang, located at < a href= "//www.sjfzxm.com/news/index_p.asp" > Taiyuan < /a > the foot of Twin Towers temple.

The area is small, 0.64 square kilometers, slightly smaller than the Yingze Park of the provincial capital; the population is not large, more than 700 households, 2283 people.

Since 1991, Taiyuan Garment City, located on Haozhuang Chaoyang Street, has rapidly risen to the side of the industry.

Today, the Taiyuan garment city group has 10 wholesale clothing markets and two logistics distribution centers, with an area of 500 thousand square meters, 7000 households and more than 4 employees.

In 2011, it achieved a turnover of 405 million yuan, and was named the top 50 enterprises in Taiyuan and 50 in Taiyuan's service sector in successive years.

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< p > "in 2012, the garment city group integrated and planned.

The boutique clothing city is rebuilt on its original site; the city of Yu Du and the wholesale clothing market of Dongcheng are also being rebuilt. At the end of the year, Xicheng will also be demolished and rebuilt.

A href= "//www.sjfzxm.com/news/index_c.asp" > Garment City < /a > is not only a new phenomenon in hardware facilities, but also a departure from traditional routines in business mode and the establishment of a modern enterprise management system.

To hold the festival of dress and adornment, it is hoped that all sectors of society will have a brand-new understanding of the clothing city -- change is happening.

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< p > December 1st, Wang Tianming, director of hazhuang community and chairman of Taiyuan fashion city group, delivered the speech at the opening ceremony of the first Taiyuan clothing art festival, and the large-scale commercial promotion activities that had been launched in the first 21 years of the clothing city. Taiyuan's clothing city tried to get rid of the impression of "strolling goods" with "image switching".

The market is filled with smoke, and e-commerce is booming. The clothing industry is facing severe challenges.

The garment city, which is based on the "copy" and "OEM" commodities, is known as the largest wholesale and retail distribution center in North China. It has already realized that it has come to the crossroads.

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From P to modern business culture, can we usher in another spring? The development track of Hao Zhuang will become a specimen of the urbanization process.

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< p > 21 years ago, the Dongcheng clothing city, which sprang up on Chaoyang Street, made the later Taiyuan fashion city group, made Haozhuang's fame and achieved many people's dream of becoming rich.

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< p > < strong > four thousand the eldest son gold rush Garment City < /strong > /p >

< p > "clothing city is not going to go, it can't be blocked up. It can only send you to the May 1 commercial building. Do you want to replay the car?"

I heard that I want to go to the clothing city, and the taxi driver has an expression of "refusing to load".

"51" is now the social security building in Taiyuan.

Before the building, the motor tricycle stopped at the roadside. The owner shouted, "clothing city, clothing city..."

Soliciting business.

Along the Chaoyang Street, the traffic flow, the flow of people, the advertisements on both sides of the shops circulate, and the shouting of roadside stalls, one after another, bustling.

Dizzy.

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After P, the Chaoyang Street is still congested.

Pedestrians March to the destination, clothing city.

"You can give me that amount for me at my price."

"That price can't be taken."

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"P" in the noon of December 8th, the 4 floor of Dong Du clothing city, a shop running "a href=" "//www.sjfzxm.com" > middle and old fashion and leisure clothes "/a" decoration, the owner Zhang Jian branch is bargaining with a female customer.

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< p > female customer is Shuozhou people, ten days and a half months to Taiyuan clothing city batch goods.

She is not an irresponsible customer of any business operator. She always needs to browse around the mall in order to decide who to enter.

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< p > clothing fashion cycle is very short, the test is the seller's vision.

Can not keep up with the trend, things are unmarketable, goods will be smashed in their own hands.

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< p > Zhang Jianzhi is a farmer in Xicheng village, Longzi County, Changzhi. In 1994, he sold small commodities at the five Longkou farm market in Taiyuan. He rented a counter with his wife in Xicheng clothing city and began the clothing business.

At that time, the rent for one year was 6000 yuan.

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< p > at that time, the couple rented only a few square meters of houses, the couple stood on the ground at the same time, turn around have some difficulties.

"One person, one cake, one bowl of porridge and one cucumber is our supper."

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Before P came to Taiyuan, Zhang Jianzhi's wife was a primary school teacher in the village. His monthly salary was 60 yuan, while the 1 day's income of selling clothes was almost 1 years' salary of his wife.

Without holidays, I can't sleep well, and I can't sleep well. I even go to Shijiazhuang twice a day.

Although it was very hard, Zhang Jianzhi felt that selling clothes was faster than that in the village, so he insisted on it now.

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< p > for the first two years, business was good and bad.

In the first year, because of the lack of experience in selecting goods, the backlog of goods was almost lost, so that there was no money to return home during the Spring Festival.

In the past third years, business has started.

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