Footwear Market Economy Warmer, Shandong Footwear Export Growth

Less than P, many people may not know that Shandong is also a big province of footwear exports.

According to Qingdao customs statistics, in January this year, 19 million 720 thousand pairs of shoes exported from Shandong port increased by 4.7% compared to the same period last year, and the value was 130 million US dollars, up 4.5% over the same period last year.

Despite the apparent "passing", the export average price of each pair of a href= "http://sjfzxm.com/news/index_f.asp" > shoes < /a > fell 0.2% compared to the same period last year, while the annulus ratio dropped by 14.5%, which is only 6.8 US dollars per pair.

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< p > it is understood that the growth of footwear exports in Shandong is, on the one hand, a boost from the major export market economies such as the European Union and the United States. It also reflects changes in the consumption demand in the international market - the demand for high-grade shoes such as leather shoes is reduced, and the demand for cheaper products increases.

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< p > in fact, the traditional footwear industry in Shandong is dominated by processing trade. Domestic enterprises mainly copy and process the designed styles abroad, lack of independent design and innovation, and do not pay enough attention to new product development and marketing.

Due to the lack of independent brands and other competitive advantages, its ability to resist risks is poor. When the price of raw materials and labor costs rise, the low price advantage will quickly weaken, and it will also face strong competition from emerging export processing countries such as Vietnam and India.

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Less than P, add to the fact that the European Union and other markets have put forward more stringent requirements for imports of products such as a href= "//www.sjfzxm.com/" > shoes and clothing "/a" and so on, and Shandong shoe making enterprises are in a predicament.

With the growing concern for the environment, EU countries continue to raise regulations and standards, and regulations on the content of azo dyes, toxic and harmful, heavy metals and other substances in shoemaking < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > fabric > /a > are more and more stringent.

According to the statistical data of the European fast warning system for non food consumer goods, 30 products were notified in 2012 because of the disqualification of banned azo dyes, of which textile and leather products accounted for 40%.

At present, the environmental protection products of Shandong shoe making enterprises can be replaced by dyestuffs, and the development technology is hard to break through. The use of imported raw materials will raise the cost.

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< p > in view of this, Shandong footwear enterprises should change the concept of price competitive advantage, pay attention to product design, product quality and brand building, and implement quality strategy.

At the same time, we should analyze the market differentiation, cultivate characteristic products, reduce the homogeneity and substitutability of products, and enhance the competitiveness of export shoes in the international market.

In addition, we should pay close attention to the latest laws and regulations in the international market, strengthen scientific research, and pay close attention to the research and development of green products instead of green products.

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