Can Not Afford The Price War, Shoe Business, Electric Business, Travel Agency, Search For Buyers.

< p > Le Xing Shi was formally launched in December 2008. The main products are "a href=" //www.sjfzxm.com/news/index_x.asp "sales > /a", which is mainly based on its own brands, including leather shoes, casual shoes and so on.

In addition to official website, Le Xing Shi is also on the three party platform of Tmall mall.

In 2010, Yue Xing Shi's sales amounted to 20 million yuan.

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< p > for the reason of selling Le Xing Shi, Jiang Jie said: "the cost of running the company is very large, and the product" a href= "//www.sjfzxm.com/news/index_x.asp" Maori "/a" is very small. In order to expand the brand awareness, it is a good way to make use of the electricity price war, but such cutting meat, the most basic gross margin can not be maintained, more and more deficit.

Jiang Jie said that if he did not want to wage a price war, the product must have its own characteristics, and the independent brand like Lok hang Shi often had to "bow to the market" to fight price war.

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< p > Le Yue Shi said in the pfer notice that Le Xing Shi brand has always adhered to the medium and high quality product positioning, "in the price war oriented Chinese electricity supplier environment, it is not willing to sacrifice quality to pursue sales and profits".

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< p > reporters learned that Le Xing Shi had a clearance sale in the official website, and the women's shoes with a price of 600-800 yuan were sold at 39 yuan.

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< p > Du Yanhong, a researcher in the retail industry of CIC, said: "Le Xing Shi, as the high-end brand of the online leather shoes, is different from the consumer preference. Consumers tend to position the network brand as a middle and low end, and are keen on buying high-end brands from the store.

In the environment of electricity suppliers' "compression of profits" for "horse race enclosure", the characteristic and high quality network brand is difficult to survive.

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< p > according to Jiang Jie, nearly 200 people are now communicating with them about "a href=" //www.sjfzxm.com/news/index_x.asp "Yue Xing Shi /a". "However, at present, we are still discussing that people who want to take over can continue to do so."

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< p > no coincidence. Before the music industry, the red children were bought by Marceau href= "//www.sjfzxm.com/news/index_x.asp" > Suning < /a >, and sold by Masa, such as "Marceau", "Chu" and "Le Le", and so on. The pformation of Yue Tao, Dangdang, excellent purchase, and brewmaster net were settled on Tmall, and so on. The dream of bazaar and its customers began to shrink and rectify.

According to the analysis of insiders, B2C is generally trapped in the dilemma of business mode, which is mainly manifested in funds, consumers and products, the constant price war of electronic business, the high cost of brand publicity, the accumulation of word of mouth, the choice of products and the supply chain.

Du Yanhong pointed out that, at present, the B2C environment is worse, although B2C sales growth is increasing rapidly, this is based on the electricity supplier's "price change".

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< p > industry analysis refers to pforming the business mode and marketing mode from channel thinking to brand thinking, from channel driven to product driven, brand driven, from simple level growth to structured vertical growth, which is the positive capacity of B2C business to survive and grow in the cold winter.

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