Mercury Home Textiles Wants To Be Listed On The Main Board, And The Quality Of Products Needs Improvement.

< p > the list of IPO audits released recently by the securities and Futures Commission shows that Shanghai's Mercury family "a href=" //www.sjfzxm.com/ "target=" _blank "textile" /a "Limited by Share Ltd" (hereinafter referred to as "Mercury home textiles") has entered the first trial list.

However, unlike the listed home textile enterprises that choose small and medium-sized boards, the aim of mercury home textile is the motherboard.

However, the quality of products that had been exposed before may add uncertainties to the listing of mercury home textiles.

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< p > < strong > aiming at the main board market < /strong > /p >

< p > according to the statistics issued by the SFC recently issued by the Securities Regulatory Commission for the initial public offering and the reporting of enterprises, statistics show that at present, the main board of the Shanghai stock exchange includes 7 home textile enterprises, one of which is the home textile of mercury. At present, it is in the preliminary examination, and the sponsor is IPO.

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< p > public information shows that Mercury home textiles is a major member of the mercury holding group. It was founded in 2000. After more than ten years of development, it has become an enterprise integrating R & D, design, production and sales, focusing on home textile industry.

According to its official website information, mercury home textile is known as the company's production, sales, channel size and comprehensive strength in the top three of the industry. In 2009, it was evaluated by high-tech enterprises in Shanghai.

In addition, the mercury family textiles under the jurisdiction of the Shanghai family Silk Textile Co., Ltd., the Shanghai mercury Agel Ecommerce Ltd and so on, has the two brands of "Mercury" and "silk".

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P > it is worth noting that the mercury home textile is going to land on the Shanghai stock exchange, with the family spinning industry of fuanna, lore home textile and dream cleaning home textiles. The planning of the main board will make the outside world reverie to its overall scale, profitability and development momentum.

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From the marketing point of view, P has launched a series of promotional activities, including the joint fashion media and the Wedding Expo, and even the film and television companies such as 28.630,0.69,2.47%.

At the level of network marketing, the mercury home textile realized the whole network marketing, and stationed in Tmall [micro-blog], Jingdong, Dangdang and other electronic business platforms.

For this reason, some analysts say that active marketing strategy has become an important factor for the rapid development of home textiles.

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< p > < strong > has been exposed to product quality problems < /strong > < /p >.

< p > for the companies that want to enter the main board market, besides the overall size, profitability and development prospects, they need to be in an advantageous position in the industry. Good product quality and brand image are also valued by investors.

For mercury home textiles, the quality problems of the exposed products are obviously harmful to their own development and listing.

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< p > at the beginning of last year, there were media reports that the Shanghai Quality Supervision Bureau made special spot checks on the local products produced and sold.

After inspection, 8 batches of 48 batches of products failed.

Among them, the porous fabric of mercury home textiles (specifications 200 * 230CM / production date Q P1221-S01/2011.11) was exposed to poor color fastness to light.

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< p > in addition, on the eve of 3.15 this year, the Jiangsu industrial and commercial bureau announced the list of bedding goods quality monitoring unqualified products and distribution enterprises in 2012.

Among them, many famous brands have been listed, including fiber content, color fastness, filler quality deviation rate, formaldehyde and other items are not qualified.

The list shows that there are more than 100 batches of unqualified products being exposed.

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< p > reporter found that according to the results of all kinds of textile samples released by the geological supervision departments, quality problems have been detected in "a href=" //www.sjfzxm.com/news/index_c.asp "home textiles" /a "products, many of which are well-known brands.

It is not difficult to see that the quality of products has become one of the important factors that have troubled the development of the industry.

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< p > < strong > where the industry faces many challenges: < /strong > /p >

< p > for home textile enterprises, it is not easy to win in the fierce competition, but also to bear the current situation of the demand for home textile products damaged by the real estate market downturn.

More people in the industry say that the home textile industry is facing three points: consumption is not strong, consumption is down and exports are blocked.

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< p > > according to media reports, in the 2013 spring and summer ordering meeting of mercury home textile, some responsible persons have spoken directly to dealers across the country. This year's sales pressure is very heavy, but the enterprises still maintain growth trend.

At the same time, the media also quoted the authority of a home textile industry as saying that many home textile enterprises planned to grow by more than 30% at the beginning of the year. In fact, they only reached 5%-10% at present, and only one of the three listed companies in the home textile industry had completed the growth plan at the beginning of the year, mainly due to the fact that the consumption was not prosperous. The decline in consumption was mainly concentrated in curtain making enterprises.

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< p > besides, there are also analysts who say that the development of home textile industry is changing from the introduction stage to the growth stage.

The market is relatively primitive, and the reasons behind it are not only the weak control ability of the market and immature development of the channel, but also the immature factors of home textile consumers.

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< p > obviously, if we want to win the favor of investors, we must further enhance the product quality and brand awareness and reputation, and accelerate the intensity of independent innovation, so as to lay a solid foundation for long-term development and sustained profitability. For the sake of winning the favor of investors, a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a >

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