Brand Upgrade Leads To The Trend Of Seven Wolves To Be "Men'S Wear Porsche".

Less than P, we must cooperate with the world's top consulting companies to build products that are comparable to those of the world's first line brands.

Recently, Fujian's famous men's clothing brand wolves started a new journey.

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< p > reporter has learned that under the background of high storage worries and market optimization, brand upgrading and reengineering is becoming the standard action of Min Pai < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand.

Among them, the goal of "world brand" has become the ideal height of some strength brands.

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< p > < strong > seven wolves should be "men's wear Porsche" < /strong > /p >

Last Saturday, Fujian's famous men's clothing brand seven wolves were signed with Japan China new technology consultancy company, and invested heavily in the introduction of TOYOTA production lean management mode.

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< p > it is understood that the Japan China new skills consultant is a top Japanese consulting company. It has worked with world famous companies such as Boeing, general electric and Porsche Germany.

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< p > "we believe that the brand of the seven wolves is expected to be made into Porsche in men's clothing."

At the signing site, the Japanese company representatives expressed confidently that their advantage lies in making full use of the existing manpower and space, producing higher quality products in the shortest time and bringing about the pformation of terminal services.

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< p > "upgrading from high-end to high-end, reaching the height of European first-line brands."

Zhou Shaoming, general manager of the seven wolves industry, said that the cooperation is to take the international men's wear brand as the benchmark, and in two or three years, it has the quality and artistic sense of the international first-line brand.

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< p > reporters learned that the introduction of lean production is only part of the upgrading of the seven wolves brand. Next, they will upgrade their stores and upgrade terminal service quality.

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< p > < strong > brand upgrade will result in a trend of < /strong > /p >

< p > in the past one or two years, the most memorable thing in the clothing industry is "high inventory" and the closing of stores. In this context, seeking brand upgrading has become the direction for the domestic garment industry to extricate itself from difficulties and stand out in the competition.

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< p > "in fact, the high inventory is more directed toward the middle and low end products."

Xiamen clothing industry said, relatively speaking, the high-end brand inventory is relatively benign, therefore, occupy the high ground in the brand competition has become the important goal of the enterprise.

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< p > reporter noted that in the entire Fujian clothing brand, brand reengineering is becoming a new battleground. Among them, the "world brand" has become a clear or dark appeal.

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< p > it is understood that last year, nine Mu Wang promoted high quality art and elegant gentlemen in a high-profile way, and made great efforts to make breakthroughs and enrichment of the brand's connotation. The goal also pointed to the "world brand".

Last year, Shishi, one of the most important clothing manufacturers in Fujian, started the "Milan plan" and invested tens of millions of yuan to guide enterprises to accelerate their fashion.

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In P terminal services, Fujian style clothing has also begun to take deeper steps.

Brands such as the seven wolves are introducing a "demand based production" store mode, guided by consumption, while Qipai has launched different spatial images for different brand positioning products.

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< p > "these two years are important moments for clothing enterprises to find their own style and positioning."

In the view of Fujian clothing industry, the key to brand reengineering is to lock in market segments and form brand personality and fashion foresight.

The fusion of Chinese culture and the world trend is undoubtedly a good direction.

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< p > however, insiders admit that to become an international brand, capital strength, brand awareness and enterprise scale are only the cornerstones. The cultural background behind the brand and the attitude of brand attachment are a harder to build soft power.

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