Quanzhou Nuggets Hundred Billion Potential Market Regional Industry To Branding

< p > recently, Dai Jun de was busy with water for a whole morning. "Now it is the peak season for winter product production. The output of 200 thousand pairs per month is not enough, and we need to find OEM for enterprises." Reporters walked into the Merrill Lynch Nanhua Industrial Park in Nanan, and saw that large trucks loaded with goods came in and out. Dai Jun De, vice president of Nanhua group, is responsible for the convergence of work of various departments. He told reporters that "the tax amount is expected to exceed 20 million yuan this year, almost two times that of last year." < /p >
< p > at present, some adults "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "clothing" is facing the double pressure of market depression and high inventory. Nanhua group's "good scenery here" is undoubtedly envious of the industry. In fact, in Quanzhou, the upper side is not only a South China family. Children's shoes plate is becoming a new force that can not be ignored in the shoe and clothing industry of Quanzhou. < /p >
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< p > < strong > take Nanan and Jinjiang as the center, < /strong > /p >
< p > busy is not just a substitute for military virtue. Hou Binghui, who is nearly 70 years old, walks to the production workshop everyday. In the gang shoe production workshop he founded, reporters saw workers busy, and all kinds of children's shoes were produced through a rigorous and meticulous process. "Where was so advanced at that time, many processes depended on this pair of hands." Hou Binghui is still hard to forget the hardships that he had just started when he started his business. The help shoe industry Co., Ltd. was formally founded in 1980. And the honglai town where he is located is one of the birthplaces of the footwear industry in Quanzhou. < /p >
< p > "honglai town shoemaking industry started in the middle of 1970s, and now it has a fairly complete industrial base." The person in charge of the town said that in 2008, Hong Lai town was officially awarded the title of "China's children's shoes city" by the relevant state departments, which made many people see the children's shoes industry in Quanzhou differently. < /p >
< p > it is understood that there are currently three main manufacturing bases for children's shoes in China, namely Wenzhou, Guangzhou and Quanzhou. From the national top three children's shoes manufacturing base, Wenzhou is the largest middle and low grade children's leather shoes production base in China, while Guangzhou is the production base for middle and high grade children's leather shoes, while Quanzhou is the base for producing children's sports shoes. According to incomplete statistics, the output value of children's shoes industry in Quanzhou as early as 2005 exceeded 10 billion yuan, accounting for half of the sales of domestic children's shoes. < /p >
< p > "while in Quanzhou, children's shoes are mainly located in Nanan and Jinjiang, and surrounding areas such as Luojiang, Yongchun and Huian." According to the insiders, 122 manufacturers and manufacturers of children's shoes have been produced and sold in Jinjiang. The size of children's shoes in Nanan is the same as that. Only more than 60 families of children's shoes are available in honglai Town, with an annual output of 12 million pairs, with an annual output value of more than 600 million yuan. At present, the children's shoes industry in Nanan is taking Hong Lai as the axis, and south to Merrill Lynch, north to nine capital, and developing across Meishan and Kangmei, forming a regional industrial cluster. < /p >
< p > < strong > Nuggets 100 billion potential market < /strong > /p >
< p > < strong > regional industry is moving towards branding. < /strong > /p >
< p > "if the adult shoes and clothing industry is in fierce competition nowadays, its profit margins are getting lower and lower. Then the shoe and clothing enterprises in Quanzhou have discovered a brand new blue ocean - children's shoes. Hou Binghui noted that the scale of her industry is growing. In recent years, adult shoes and clothing giants such as Anta and XTEP have begun to set foot in the field of children. < /p >
< p > relevant data show that the total market of domestic children's shoes is about 30 billion yuan, and keeps growing at a high speed every year. The industry predicts that the potential market for domestic children's shoes is at least 100 billion yuan. "At present, nearly 16 children under the age of 400 million in China, accounting for nearly 1/4 of the total population of the country, and the market of children's shoes is only concentrated in cities, among which brand products occupy 30% market share." Nanan Po Hui shoes and Clothing Co., Ltd., responsible person Dai Jingbo told reporters that the market potential of children's shoes is huge, brand competition is becoming more and more intense, a pair of brand shoes can sell 200 to 300 yuan, but take away brand labels, may only be worth tens of dollars. < /p >
"P" is well versed in the value brought by brands. Po Hui shoes and shoes have been focusing on building brand benefits from the beginning. Its registered trademark "POOVE" has set up more than 30 provincial branches and more than 3000 brand stores in the whole country, and has hired Li Yuchun as the image ambassador. < /p >
< p > in fact, brands like POOVE have sprung up everywhere in Nanan's children's shoes. They include Gang Deng, POOVE, Fick, Cambridge, foot friends, Nanhua dragon, carding, dragon eagle, Qi Le, Kim Seth, Hua La Li and so on. According to statistics, at present, there are 14 "China famous trademarks" and 10 "Fujian famous trademarks" in the children's shoes industry of Nanan as a whole. And the benefits brought by these leading brand enterprises are also boosting the further upgrading of the industry. For example, the output value of gang Deng and foot friend is over 100 million yuan this year. < /p >