Biao Wolf: Market Segmentation, Create Strength Brand

When it comes to Quanzhou, you will think of many brand sports shoes such as Anta, XTEP, and del Hui, and naturally you will think of big stars such as Kong Linghui, Nicholas Tse, Jolin, Jay Chou and so on.

The operation mode of "star + advertising" is a common mode of licensing for many Quanzhou sports brand enterprises.

It is undeniable that after decades of development, shoe manufacturers with a certain strength will be able to rapidly enhance brand awareness and increase sales of products.

Apart from the driving effect of stars, expanding stores and recruiting agents is another way to speed up the popularity of sports brands.

But in the initial stage of brand development, if enterprises expand the national market at high speed and blindly invest in the establishment of terminal stores, will there be many potential crises?

Biao wolf is one of the many sports shoes brands in Quanzhou. After years of development, it has built up certain strength of brand building.

In this period of rapid popularization of the store, the mountain wolf did not choose to open stores to all cities in the country, but according to the positioning of the brand and the analysis and research of the market, making feasible strategies.

In the second half of this year, Biao wolves will set up exclusive stores in some cities in major provinces of the country.

When it comes to why there are no more franchised stores, Biao Shan Liu, deputy general manager, said: "opening stores is a good way for enterprises to enhance brand awareness, but if they are divorced from the actual situation of enterprises, blind shops will only increase the burden on enterprises and even drive enterprises into a dead end."

The appreciation of the renminbi and the adjustment of the export tax refund policy have made many shoe enterprises from export to domestic sales, and the competition in the shoe industry has become increasingly fierce.

At present, the mountain wolf is in the initial stage of brand development. At this stage, the Biao wolf will rapidly enhance the brand's popularity at the least cost and drive the added value of the product to increase the capital accumulation of the enterprise.

Next, the Biao wolf will launch the advertising slogan collection activities, so that more consumers can understand the mountain wolf, participate in Biao wolf brand, and agree with the brand of the mountain wolf.