Focus On The Mode And Layout Of Textile Enterprises Going Out
Wang Hongxing, general manager of Binzhou Yaguang Home Textile Co., Ltd., said that in order to be more close to the terminal consumer market, in 2004, Yaguang a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textiles < /a > set up LoftexUSA company in New York in the United States. The goal of "going global" is to create a truly international enterprise and define the positioning of the two markets in the mainstream market and the high-end market. < /p >
< p > Jiangsu Bauhinia Flower < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Polytron Technologies Inc President Liu Guozhong believes that now is the favorable period for Chinese enterprises to implement global layout, and to Africa can better reflect the value of the industry. The development of China's textile technology and equipment in Africa can not only reduce the production costs of enterprises, but also boost local employment and promote the healthy development of Sino African relations. < /p >
< p > Hangzhou Jiangnan cloth < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Decoration Co., Ltd. deputy general manager Ni Guochang introduced that Jiangnan cloth dress "going out" is a very accidental opportunity, in fact is also a necessity -- the brand must go to the international market. In 2005, the company opened a store in the Oriental Plaza of Beijing. Its unique "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "style was favored by foreign customers. There is a Russian client who wants to import "Jiangnan Buyi" brand to Russia. In December 2005, our overseas stores opened in Moscow, Russia. In implementing the strategy of globalization, I have two points to understand: first, learn from the experience of international high-end brands in their brand operation. The two is to learn the circulation experience of commodities from foreign retailers. < /p >
Wang Ju, general manager of Shanghai branch of McKinsey consulting company, said, "going out" has three stages in fact. First, the product stage. Second, the industrial chain stage. In the layout of the industrial chain, we should "go out". Third, the real globalization stage has truly realized the globalization layout. < /p >
Jiang Hui, President of the import and Export Chamber of textiles < p > China a href= //www.sjfzxm.com/news/, said that "holding together and walking" is a dream for me. I have always appealed to the Ministry of commerce that we must support the textile industry "going out" from the perspective of capital and policies. < /p >
< p > < strong > select "going out" market < /strong > /p >
< p > "enterprises should consider many factors in the process of" going out ", and the important point is where to go. I think Southeast Asia is worth considering. There are several reasons: first, we are close to geography, second, and cultural concepts are relatively similar. Jiang Hui said. < /p >
< p > Wang Ju thinks that "going out" to select the market is to carefully select one or two markets, and then really do the brand and management ability. In the global market, we are very optimistic about the African market. In the Southeast Asian market, we are very optimistic about Indonesia. Of course, what market should be chosen depends on the planning of the enterprise itself. The direction of "going global" also needs to be judged from the direction of consumption. From the point of view of population and resources, Africa and Indonesia are emerging consumer markets, which deserve the attention of enterprises. < /p >
< p > in addition, Liu Guozhong reminded the enterprises to "go out" to straighten their chest and take the initiative to contact the local government. Only in this way can investment be optimized. For example, I will find local Chinese ambassadors and counselors to listen to their views. In Mali, I get along well with every mayor. < /p >
< p > "I think the implementation of the global layout has great help in business management, brand operation and product positioning. For example, our management experience in 12 shops in Japan has greatly improved our brand operation and product quality monitoring capabilities." Ni Guochang said. < /p >
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