Lafayette Lafayette Returns To The New Business Model

P, a luxury department store from Hongkong, announced that it will open its largest flagship store in Shanghai in September.

Meanwhile, according to reporter's understanding, the old Buddha's department store, located on the North Street of Xidan, Beijing, will also officially open in late September.

The big retailers who lost a few years ago because of the franchise mode are returning to the new business model.

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< p > according to Lian Crawford, the opening shop is located in times square of Shanghai. It has 4 floors, covering more than 14 thousand square meters, bringing together more than 500 luxury goods, < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" fashion, beauty and life brand.

In order to adapt to the mainland market, the restaurant also overweight the catering format.

Lian Crawford will also be in Shanghai Times Square shop to achieve online order picking and return services.

It is understood that Lien Crawford official website lanecrawford.com.cn online store will provide a week of new products, bilingual content introduction and modeling experts and customer services in three languages, online stores can also achieve the same day arrival service in Beijing, Shanghai and Hongkong three places.

Prior to this, Lian Crawford entered the Shanghai market in 2000, but due to its poor performance, the store closed in 2006.

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P, who left the Chinese market in 1998, chose to return to Beijing in late September.

After the joint venture with I.T company in Hongkong, Xidan shop of Lafayette department store will still be dominated by the buying mode, facing the middle and high-end customers, and will be differentiated from Xidan Yueyue City, Han Guang Department store, Jun Tai Department store and Xidan shopping mall.

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< p > analysts believe that Lafayette and Lafayette had previously lost the Beijing Shanghai market. In addition to the immature market conditions, the business model of franchising and agency operation is the biggest drawback.

In the face of Waterloo, two big international brands have also adjusted their business models.

To jointly develop the business of Lord Buddha in mainland China.

Lian Crawford set up "Lian Ke Fu Department Store Commerce (Shanghai) Limited company" to run Shanghai store.

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