Correctly Understand The Marketing Of Textile And Fashion Exhibitions

Introduction: in the face of the "cold" economy caused by the global financial crisis, exhibition marketing, as the main marketing and promotion mode of brand, is still a choice for many enterprises and brands.

Then, how can we successfully operate an exhibition marketing to capture a breakthrough for the local garment enterprises and brand breakthroughs and realize the trend of the counter?

According to statistics, there are more than 300 textile and apparel exhibitions in China, of which more than 50 are on the top scale, including the China International Clothing and accessories fair CHIC, which is the brand of China's clothing industry. It includes the longest history of Dalian Fashion Expo and Shenzhen Fashion Fair.

In the most effective way to publicize the brand, the efficiency of exhibition marketing is among the best. From the perspective of the development of local clothing brands, exhibition marketing has made great contributions to the development of local brands, especially the emerging clothing brands.

What is exhibition marketing?

1.. Exhibition marketing is not only a way of promotion in brand building, but also a brand marketing way.

2.. Exhibition marketing is not a static point, but a leading, process and follow-up line in the brand marketing process. It is not only a marketing promotion activity, but also needs the support of the enterprise's entire operation system and support system.

3.. Exhibition marketing is not a simple marketing strategy. It should be placed in the marketing strategy.

4.. Exhibition marketing is not only a matter of planning department, product development department, marketing department, but also a review of brand image, product image, operation ability and operation team. It is a marketing activity that the whole company is working hard together.

5.. Exhibition marketing is not only an internal affair, but also for the professional audience and the target market.

6.. Exhibition marketing is not only an investment activity, but also an opportunity for brand presentation and competition and interaction with many brands.

When 7. is in different brand development period, the responsibilities of exhibition marketing are partial.

8.. Exhibition marketing is not omnipotent. It is necessary to choose time, place and machine.

(1.) brand exposition marketing is different from trade fairs and trade fairs. It is a marketing activity combining point and line. The point is that exhibition marketing is a platform for displaying brands and contacting customers. The line lies in the long-term operation of brands, because customers are interested in brands and enterprises, recognition and cooperation. Brand management is a synergy project between enterprises and departments. It is a brand performance with no ending and long-term unremitting efforts.

2.. Cooperation between brand customers and enterprises is not a single business, but for customers, it is an investment with short investment return time.

So don't expect many customers to sign a brand encounter.

In fact, the focus of brand fair marketing is to promote brand, display enterprises and publish fashion fashion. The focus is to contact customers, communicate effectively and deliver brand confidence to customers.

So if the product or brand is recognized by most of the customers and professional media reviews, it will be successful.