China Home Textile Association: A Heated Discussion On The Channel Construction Of Home Textile Industry

< p > China's home textile industry technical pformation, science and technology project management training and bed products Specialized Committee will be held in Shenzhen in 2013.

The top more than 120 leading enterprises of bedding enterprises all over the country participated in the project, and discussed the channel construction and quality problems of the home textile industry.

< /p >

< p > this meeting is sponsored by the China Textile Association's bed product Specialized Committee, and is chaired by Zhu Xiaohong, Secretary General of China Textile Association.

Yang Zhaohua, President of the China Home Textile Association, said in his speech that in recent years, the relevant departments and government departments of the state have significantly increased investment and support in the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a >, and home textile enterprises should pay attention to the application of textile investment policies and special policies of national technology reform.

< /p >

< p > Cao Xuejun, the consumer goods division of the State Ministry of industry and commerce, has introduced the current situation of the textile industry, the focal points of the development of the textile industry and the relevant policy requirements in the Department.

Cao Xuejun reminds enterprises that diversified market structure is gradually taking shape. Innovation is the first driving force for industrial pformation. Home textile enterprises should focus on six aspects: new materials, energy saving and emission reduction technologies, intelligent conditions, product quality assurance, and core technology development and industrialization of product upgrading.

< /p >

< p > Zhang Huiqin, deputy director of the Ministry of science and technology of the China Textile Industry Federation, introduced the relevant policies of the state and industry and the way of operation from the perspective of science and technology standards.

Zhang Jie, deputy director of the planning and consultation department of China Textile Construction Planning Institute, explained the main contents, practices and policies of the relevant national and industrial science and technology projects application reports.

The high cotton price has brought enormous cost pressure to many home textile enterprises.

Wang Yuping, Secretary General of China Chemical Fiber Industry Association, shared the application of new chemical fiber in home textiles at the meeting.

Chen Xiangling, Donghua University, has also interpreted the product specifications and performance of cotton like polyester fibers, providing new ideas and new options for enterprises to find cotton substitute and develop new products.

< /p >

< p > in the afternoon of the 2013 annual meeting of bed products Specialized Committee, the participating enterprises exchanged and collided with the current situation and trend of the development of the bed products industry, as well as the current domestic market changes, channel problems and quality problems.

"Do you see the market in 2014?" this winter came for a long time. In the past one or two years, some enterprises made money, some earned less money, and some did not earn money. Next year, some enterprises may lose money and face great challenges.

I can't understand the market in 2014. "

Lin Guofang, executive director of China Home Textile Association's bedside special committee, first shared with you the current situation and trend of the development of the bed products industry.

He analyzed that in the past, the growth of bedding enterprises was started by shops, but the profits of single stores did not increase.

Now most of the enterprises are in the "wartime" state, and enterprises are struggling to cope with the situation. They have formed homogeneous competition in design, fabric, investment, supply chain, and e-commerce marketing.

Homogenization competition will lead to more home textile brands being shuffled, merged, acquired and shut down in the next 5-10 years.

Today's consumers are no longer satisfied with the material attributes of products, but also focus on different experiences.

Enterprises should use the "user experience centered" top-down industry research and development - production and sales mode to forge their own unique advantages.

After nearly 20 years of development, fuanna has formed its own core competitive advantage, personalized design ability, brand image featuring art home textiles, quick and efficient operation support system and consistent staff team.

In the era of big data, relying on speed and business philosophy, online and offline integration has become a necessary development trend. The three dimensional channels in the era of big data will open new experience of smart retailing, which is the characteristic of future enterprise development.

As an entrepreneur with a sense of responsibility and mission, Lin Guofang also shared the core of Fuan's corporate culture from rational regression and "four pursuits".

< /p >

< p > listening to Lin Guofang's sharing and industry and market analysis, entrepreneurs here actively exchange collisions.

Under the current business environment, what kinds of problems and trends will the channel encounter? How will the electricity supplier do it? What will be the department store format in ten years?

Faced with many puzzles, many entrepreneurs share their views.

Wang Jiancheng, general manager of Zhejiang shark home textile company, Jiang Wuji, vice president of Bo Yang holding group company, Zhou Xiangdong, general manager of red bean group textile company, Jiang Wuji, chairman of home textile company Chen Jun, deputy general manager of Shanghai mercury home textile company, Weng Hesheng, general manager Weng Hesheng, and so on, all have their own opinions on the above problems.

< /p >

< p > aiming at the general pessimism of the market in the second half of the year, Yang Zhaohua boosted enterprise confidence in the summary. He had no problem in analyzing the home textile market with detailed data, and the potential of home textile demand was great, and the demand for consumption had not been excavated.

He hoped that the enterprises would seriously reflect on the concept of "new home textiles and new life". From the perspective of scientifically guiding the consumption of home textiles, we should unite to educate and cultivate consumers, so that consumers can develop a better, scientific and healthy habit of using home textiles, and will surely cultivate the market.

< /p >

At the end of the P meeting, fuanna also opened her mind, welcoming her colleagues to visit the brand image shop, the company headquarters and the advanced production workshop, which won wide acclaim from the participating entrepreneurs.

< /p >