PEAK, Without Olympic Games, I Still Go On!

2008, in a special year, the pace of domestic sports brands going forward is also accelerating.

In the other industries as a feast of the once in a blue moon, in the sports brand, it has become a very difficult to go past.

"The Olympic Games are most likely the best opportunity for international giants to collectively pay for local brands."

Xu Zhihua, vice president and general manager of PEAK group, the "crisis" of Olympic Games is only one aspect. The collective strategic homogenization of sports brands is a greater threat to Xu Zhihua.

Although holding NBA resources, although the mouth does not care about the Olympic Games, but from the heart, PEAK is not likely to give up the Olympic Games business opportunities brought by the Olympic Games held at the door to Chinese brands including PEAK.

PEAK became a "2008 volunteer" clothing partner quietly. In June 4th, PEAK held a signing ceremony with the Beijing municipal teaching and Industry Commission and the Beijing University Olympic work office at Beijing Jiaotong University to celebrate the signing ceremony of the "smile Beijing" 2008 volunteers' civilized action partner. PEAK became the 2008 volunteer clothing partner.

The Iraqi football team has been praised for their love clothes. PEAK has been betting on the Iraqi football team, the Sino Iraq war in June 14th, and the Iraqi team has been wearing a special and special love garment before the competition. The 8 words of "working together to build a home together" before the competition are very eye-catching and won the praise of the audience. Then, the Iraqi team members have won the high praise of the game dress, fashionable and fashionable styles in the arena. Careful viewers will find that the Iraqi team members have clearly identified the Chinese brand PEAK logo, PEAK has rewritten the history of the world cup without Chinese brands to participate in the equipment sponsorship, and PEAK has become the only Chinese brand to appear in the world cup.

PEAK joined hands with the "Cup" to help Chinese basketball take off in July 17th, and the Stankovic intercontinental basketball championship, known as the "basketball Small World Cup", was in full swing in Hangzhou.

PEAK's billboard has attracted the attention of many fans. They believe that they are also proud and proud to see China's sports brand in the international basketball match.

In addition to sponsoring the Stankovic Inter Continental Basketball Championship, PEAK will sponsor the July 29th diamond cup basketball tournament hosted by FIBA in Nanjing, which will become the shining point of PEAK's internationalization strategy.

PEAK has renewed its contract. PEAK sports, China's aerospace industry, continues to enjoy the honorary title of the China Aerospace Foundation's only "China aerospace cooperation partner" for sportswear. PEAK sports shoes and sportswear have also been awarded "China Sports designated sports shoes and sportswear".

This is PEAK's first contract with the China Aerospace foundation in 2005 and renewed its 5 year extension.

PEAK's marketing methods are diverse and network reality, many of which are the hottest Olympic Games in summer. How can the whole Olympic Games not be armed?

After celebrating the carnival with DELL, PEAK will join hands in the "battle of war" to reopen the new style of online gaming and cooperation.

Send the game good manners, send PEAK sportswear, even give you a cool summer!

In the past 20 years, PEAK has been tirelessly investing in basketball. It has sponsored the NBA Houston rockets, the Bucks home, and the international sporting events and sports teams such as the cup, diamond cup, Australia national basketball team, and so on. It has formed a partnership with the NBA official market, and has successfully established the international image of Chinese sports brand in the minds of the world.

The short and exquisite "I CAN PLAY" is also rooted in the hearts of the world fans with Battier's endorsement.

PEAK's attention to international sports has not only continued in the field of basketball, but also extended to bicycles, football and other comprehensive fields. It has sponsored the round Qinghai Lake international road cycling race and the Iraqi football team's World Cup, and spared no effort to promote the joint development of international sports and domestic sports.

From domestic to international, on the road of internationalization, PEAK has no turning back.