The Phenomenon Of "Department Store Shopping Center" Formed By Old Department Stores

< p > Dead Leung Ban's statistics show that the proportion of restaurants in Beijing shopping center has risen to 18%, and the a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has declined to 34%. As the restaurant became the most popular place, the shopping center began to surrender to "eat goods" and increase the proportion of catering business. More than 35% of the catering accounted for the shopping center. < /p >
< p > "shopping center is eaten" is a wise saying at this stage. "Catering is becoming more and more important for shopping centers," said Zhen Shiqi, director of business consultant at DTZ. The catering business in shopping centers has been upgrading from satisfying the most basic dietary needs to "eating well" and eating taste. < /p >
< p > as of the end of the second quarter of this year, the total stock of Beijing shopping center has increased to 6 million 628 thousand and 400 square meters, and the vacancy rate of shopping center has increased to 14.41%. While shopping centers are expanding to the suburbs in a large scale, experiential formats become a key factor to revitalize the shopping mall. < /p >
"P >" in the past few years, Wanda Plaza and joy city such a mature business project, catering ratio reached 30-35% is also known as the characteristics of the current market environment, the proportion of catering business in the opening period has reached 35% has become the norm. Especially the shopping center project located in the new urban area. " Zhen Shiqi said. < /p >
< p > the advantages of catering industry to the shopping center are self-evident. In many newly opened stores, restaurants are always the first to get angry, so restaurants are used to shorten the business incubation period. Some shopping centers also use food and beverage industry to drive the top floor of shopping malls and so on. Besides, catering business is also unable to be replaced by electricity providers. < /p >
Another reason for the increasing number of restaurants is p. There are already more than 100 thousand square meters shopping centers in Beijing. According to high latitude global statistics, in the first half of this year, the restaurant industry expanded by 19.6% in China in the first half of this year, behind fast fashion, luxury goods and large supermarkets, but the growth rate accelerated. < /p >
< p > recently, even the old department stores have adjusted the proportion of formats, increasing the area of catering and leisure entertainment formats, forming the phenomenon of "shopping center in department stores". However, in the traditional mode, because the rents of restaurants are low, and the cost of decoration, equipment and personnel is relatively high, the contribution to the profit of shopping centers is weak. < /p >
< p > it is learnt that in order to make full use of the catering industry, the shopping center has placed the catering format with the cinema, entertainment and other formats to improve the rentals of the restaurants. Or design a flying dining staircase, an independent lobby, etc. In addition, there are also some innovative initiatives, such as < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > restaurants, catering for cross-border integration to enhance popularity. < /p >