The Most Important Industry Crisis Is The Zhou Chengjian Family'S American Apparel.

< p > American bond < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > chairman Zhou Chengjian and her daughter Hu Jiajia hold 89.56% of American bond clothing. As of July 5th, the richest resource Lab of Financial Weekly reported that the total wealth of Zhou Chengjian family stock was 8 billion 47 million yuan, ranking seventy-third in Chinese family wealth list.

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< p > 2013, Zhou Chengjian, chairman of the American Apparel, ushered in the fourth year of life.

This year, Zhou Chengjian also entered the most serious industrial crisis in the past 30 years, when she entered the a target= "_blank" href= "//www.sjfzxm.com/" clothing /a industry.

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< p > although he has admitted to the media before that, the clothing retailing industry will face the shuffle, and some are destined to be eliminated, but this is not necessarily a bad thing for the United States, because all kinds of forces will awaken you to think more things.

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< p > in July 2012, the wealth of the Zhou Chengjian family was still 18 billion 390 million yuan. After a year, its wealth has shrunk by more than 10 billion yuan.

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< p > according to Wind statistics, the 2012 annual report shows that the cumulative inventory of the 87 listed companies in the garment industry is as high as 76 billion yuan, compared to the a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing industry.

Although this figure has certain moisture, because many clothing industry listed companies have diversified development mode, many companies are involved in real estate.

This inventory data also includes clothing companies involved in real estate inventory.

If we exclude the stock of YOUNGOR 21 billion 800 million yuan (YOUNGOR's director Liu Xinyu said that the clothing in the inventory is only 1 billion 700 million yuan), then the textile and garment industry inventory has more than 50 billion yuan.

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< p > inventory problem is also beset with American Apparel.

At the end of 2011, in the craziest time, the inventory of MP was 2 billion 560 million yuan, while in 2010 it was 2 billion 550 million yuan. Last year, although the US state clothing was trying to get rid of inventory, data showed that its stock remained at a high level of 2 billion yuan.

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< p > inventory is at a high level, and the United States also ends up 30% or 40% high growth in the past. In 2012, the semi annual report showed that the American Apparel business income increased by 21.21% compared to the same period last year, and net profit increased 14.83% compared with the same period last year.

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< p > and the 2012 annual report shows that this trend is more obvious. Last year, the United States apparel business income fell 4.38% year-on-year, net profit fell 29.55% year-on-year, the first time both revenue and net profit decline.

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< p > a quarterly report this year, the US business and net profit declined further. Its operating income declined by 15.72% and net profit fell by 46.99%.

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< p > in the case of stock holding down and the failure of multi brand strategy, Zhou Chengjian can make efforts to turn the tide, and more importantly, the recession of the industry. This is not something Zhou Chengjian himself can control.

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< p > however, for the inspiring Zhou Chengjian, this is not the first time that he has suffered such a major setback on his way to entrepreneurship.

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In 1994, Zhou Chengjian set up his own clothing brand, Muse and bang Wei, after he had worked for other garment enterprises for a long time.

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In the next 20 years, he created an inspirational story from a rural tailor to a wealthy P.

In 1993, Zhou Chengjian set up a series of brands of the United States.

Since then, the United States has rapidly emerged from the light asset model of "production outsourcing" and "join + direct camp", becoming the leader of domestic casual wear, with a sales scale of tens of billions.

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After P, Zhou Chengjian integrated the concept of "leisure" with her "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a ", and led a fashion trend in the clothing industry.

In April 1995, Zhou Chengjian opened the first Midea banner store in Wenzhou liberation theatre, carrying out the brand chain monopoly operation.

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< p > Zhou Chengjian claims to be a tailor from beginning to end.

At first it was a tailor in the countryside, then a tailor in Wenzhou, then a tailor in East China, then a tailor in the whole country.

And his ideal is that American state clothes will become global tailors one day.

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< p > America's shareholding structure is extremely rare in domestic listed family businesses.

Before listing, the controlling shareholder Zhou Chengjian and his daughter Hu Jiajia had 600 million shares, accounting for 90% of the total share capital of 670 million shares issued.

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The problem of successors in private enterprises has been plaguing many generations in China. Lin Congying, chairman of the nine garment industry, who is chairman of the textile and garment industry, recently said that his son would take over, but he needed to hire professional managers to assist P.

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< p > although Zhou Chengjian once said he would not force his second generation to take over, Zhou Chengjian could see that his intention was to train his daughter to take over.

At present, Hu Jiajia does not appear in the board of American Apparel, but serves as director of marketing.

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