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The Downturn In The World Economy Has Made The Luxury Brands "Miserable."

2013/7/29 20:17:00 24

The high-end consumption represented by luxury goods can be said to be a barometer of the global economy. The continuous downturn of the world economy has made the luxury brands of P "miserable." In the end, such as ZARA, GAP, and other consumer brands, the market is booming, and many "big names" are hard to stop. They have once lowered their heads, and have begun to drag the most middle level consumers repeatedly. Famous brand "factory shops", "outlets stores" and "discount villages" all over the world are the most significant measures for this strategic adjustment, in order to reduce inventory pressure and recover funds as soon as possible. 
Less than P, the "fire" of luxury discounts also spread to China. The town of Florence, a famous town in Wuqing District of Tianjin, is one of them. 
 with the rapid development of economy and society, the Chinese market has become the most potential and fastest growing market for high-end luxury brands. However, in contrast, the concept of luxury goods in Chinese consumers is also constantly enriched. From brand to raw material, price, to workmanship, style, place of origin and even service, in the era of information explosion, when going abroad is not so remote. Chinese consumers, especially the high-end consumers, "see more, listen more and buy more." 
 domestic middle end consumer groups are the "main force" aiming at these discount brands. Those who have grasped the symmetry information have a great consumption concept and great potential for consumption, but they are also the most difficult to satisfy. They are sensitive to price and insist on price performance. They are also improving their style and service. 
For P, the "50% discount" signboard is significantly higher than the price of foreign discount stores, or is different from the brand's consistent service quality. After all, even the brand name luxury of "lowering their status" is a decision that they need to grind their teeth before making decisions. 
 when French luxury brand LV's first domestic store opened in Wangfujing in Beijing in 1992, its symbolic significance was far greater than its actual performance. For the Chinese at that time, "international luxury" is still a distant and unfamiliar concept. Now, 21 years later, the "big names" and their cultural concepts are even affecting the growth of a generation. However, it seems that the old Wang Ting Yan Yan has undergone a considerable adjustment and adjustment, and maybe it can really fly into the common people's home.