Mining Domestic Demand In Textile Industry Through "Grass Roots Economics"

< p > recently, when I was discussing the economic problems with my friends, I found a fascinating fact: "UNIQLO" a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", which is popular among young Chinese women nowadays, whose boss has been the richest holder in Japan for 9 years in a row.

Similarly, ZARA and H&M, which are becoming more and more familiar with consumers in recent years, are also the richest in Spain and Sweden.

In addition, the richest man in Germany is neither a technological elite nor a real estate tycoon, but a boss of a poor supermarket.

This phenomenon is worth considering in China, < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a ".

It tells us at least: "grassroots economics" must be learned.

< /p >

< p > the so-called "grass roots" means popularization and popularization. The so-called "grass-roots economy" is also an economy related to the needs of these groups.

Some people say that the "grassroots" will replace the "elite" in the Internet age.

National Bureau of statistics data show that in 2013 1~6 months, China's domestic retail sales amounted to 110764 billion yuan, an increase of 12.7% over the same period, and the retail sales of clothing above the limit of 541 billion 500 million yuan, an increase of 11.9% over the previous year, lower than the growth rate of domestic retail sales by 0.8 percentage points, while the < a href= "//www.sjfzxm.com/news/ index_c.asp" > the national textile industry < /a > vice president of the Federation Gao Yong said, "it seems not very optimistic from the data alone, but this data does not count the online shopping."

In fact, online shopping is becoming an important part of changing sales mode and promoting domestic demand growth.

According to statistics, the total amount of online shopping in 2012 is more than 1 trillion and 300 billion yuan, and online shopping in 2013 will also have 40%~60% growth. It is expected that the annual textile and clothing network sales may be close to 500 billion yuan.

It is understood that most of the online shoppers in China are middle and low income groups.

< /p >

< p > China's < a href= "//www.sjfzxm.com/news/ > > garment enterprises < /a > many have shifted their focus to the domestic market. The data in 2012 showed that textile and clothing consumption has greatly increased domestic demand.

From the perspective of the three major demand structures of investment, consumption and net exports, the contribution rate of final consumption to economic growth in 2012 was 51.8%, the contribution rate of capital formation to economic growth was 50.4%, and the contribution rate of final consumption to economic growth was 1.4 percentage points higher than that of capital formation, and domestic demand remained the main driving force for economic growth.

< /p >

< p > the author thinks that the past < a href= "//www.sjfzxm.com" > textile industry < /a > mainly depends on exports, not raw materials exports are semi-finished products exports, clothing is also OEM for others.

Now we must pform "made in China" into "made in China". China is no longer suitable for outward oriented development.

It is particularly worth noting that our domestic market must be deeply excavated. For example, even the grass roots people are eager to make high-end textile and apparel products. Why do they form a Chinese purchasing force that is frequently seen in European countries? For example, why is the world's largest gold market and the largest jewelry market in China? So demand is absolutely there.

< /p >

< p > in addition, at this stage, the textile "a href=" //www.sjfzxm.com/news/index_c.asp "> the garment industry < /a > there is a great opportunity for natural selection and survival of the fittest.

As long as you do a lot of research on the market and your creative performance on the product, high value-added returns are possible.

< /p >

< p > therefore, in the face of such a huge grass-roots class in China, the space for livelihood industry is still man-made.

< /p >