The Cotton Textile Industry Is Facing Unprecedented Challenges

Cotton spinning is Hubei spin The main industry of the industry. In recent years, the sales output value of Hubei cotton textile industry accounts for more than 48% of the sales output value of the whole industry, accounting for "half of the country" of the whole industry. At present, the cotton textile industry is facing unprecedented challenges due to various adverse factors such as rising costs and upside down cotton prices. In this situation, accelerating the pace of structural adjustment, transformation and upgrading, focusing on improving the added value of products and the overall competitiveness of the industry, striving for famous brand products, has become the only way for the industry to cope with the "cold current".

Hubei Jingshan Weijia Textile Enterprise Co., Ltd. was restructured from a bankrupt enterprise in 1998. The company has 200000 cotton spindles, with an annual sales revenue of 1.156 billion yuan. Over the years, the company has adhered to the business philosophy of "diligence, thrift, honesty, and excellence" and the business philosophy of "people first", focusing on the five major projects of equipment upgrading, market development, structural adjustment, technological innovation, and brand building. Due to excellent quality, service and reputation, the production and sales of products are booming, and some products are in short supply all the year round. The company insists on using modern quality management technology to improve the management method and level of the enterprise, and has carried out the activity of learning standards and reaching standards with the content of "standards in my heart and quality in my hands", so as to enhance the staff's awareness of standards, quality and responsibility. In 2012, the company won the nomination award of Jingmen Mayor's Quality Award.

Wuhan Jiangnan Industrial Group Co., Ltd. adheres to the quality policy of "quality as the key link, reputation as the foundation, strict, practical and constant, striving for first-class", and vigorously implements the brand strategy. In order to adapt to the development of the market, the company has invested 200 million yuan to build a modern new factory and vigorously carried out technological transformation, increased the supporting production capacity with 60000 spindle spinning long cars as the core, and introduced the world's most advanced German AC-5 automatic winder, greatly improving the product quality. At present, the company's series of products with high count viscose products as the core are stable in quality and in short supply. Industrial cloth products account for more than half of the market share in Hubei Province, of which coated abrasive base cloth accounts for 40% of the national market share. On the basis of maintaining the original "Gusong" series of products, the company focuses on independent innovation, constantly practices new materials and new processes, and has developed a number of brand products with technological innovation connotation. The company has established an industry university research strategic alliance with Wuhan Textile University to improve the company's innovation ability with the help of the university's high-quality scientific research resources. In recent years, the company has developed new varieties of "two in one", "three in one" and "four in one" yarns blended with Tencel, Modal, bamboo fiber, cashmere, silk and other fibers, and achieved good market benefits.

Wuhan Yudahua Group Co., Ltd. is an old state-owned enterprise. For many years, the company has focused on the quality management of all employees of the enterprise, starting from the quality control of semi-finished products in the production process. Each process has strict internal quality control standards, and regular inspection and assessment are carried out. For the defects that are easy to appear in the products and the difficulties in the work, the relevant personnel shall be constantly organized to implement the key problems and strive to achieve results around the goals. Since 2000, the company has adhered to the GB/T19000 series of quality management and quality assurance standards, and gradually established and improved the quality assurance system of the whole plant, so that products are under control from design and development to the delivery of finished products. It has passed ISO9000-2000 quality management system certification and ISO9001 ∶ 2008 certification.

In order to sing the "essence" brand, Hubei Jinghua Textile Group Co., Ltd. established a brand construction management team, formulated a brand development plan with quality as the core, studied market changes and competitors in a timely manner, actively adopted international advanced standards, actively introduced foreign advanced equipment and technology, and established its own core technology and brand. Starting from cultivating the brand awareness of employees, mobilize all employees to work together to create a first-class brand, adhere to the concept of the global market, increase brand promotion, use TV, newspapers, networks, exhibitions and other forms to show the brand connotation, enhance the brand value, and adhere to winning the market with high-quality brands. Strengthen scientific and technological innovation, adhere to scientific and technological innovation, vigorously apply new textile materials, new technologies and new processes, constantly develop new marketable and high-value ecological textile products, accelerate the transformation and upgrading of enterprises, comprehensively enhance the competitiveness of enterprises, and enhance the development potential of enterprises.