Mid Autumn Festival Small And Long Holidays Drive Family Consumption

If you want to find a place to do all these things, shopping malls are a good choice. The first short and long holiday of Zhejiang Golden Autumn Shopping Festival is the Mid Autumn Festival. Yesterday was the first day of the Mid Autumn Festival holiday. The reporter learned from some shopping malls in Hangzhou that the number of consumers who came to the mall to shop during the holiday increased significantly. Compared with other holidays, in the Mid Autumn Festival, a festival that pays attention to reunion, the number of consumers who came to the mall with their families accounted for a considerable proportion, which has driven the sales of children's clothing, leisure sports and other goods.

　　 The whole family goes out

Go shopping

The store has not opened yet, but there are many customers waiting at the door. At the entrance of Hangzhou Mansion, Yintai, Baida, Jiebai and other shopping malls yesterday, there were many more "etc.". On the overpass of Hangzhou Building, consumers waiting for the mall to open almost filled the entire overpass.

In addition to the increase in customer flow, compared with normal, there were a lot of customers who went shopping with their whole family yesterday. There are young parents with children who have just learned to walk, young people with their own parents, and even many families of three generations come to the mall together. Miss Wang, who lives in Wener West Road, took her parents to visit Impression City early yesterday morning and ate at her grandmother's house. Coincidentally, many of the diners who ate beside her were with their parents. "I am usually busy with work and need my parents to take care of me, so I seldom take them out to relax during the holiday," Miss Wang told reporters.

The reporter learned from some shopping malls that the weather during the Mid Autumn Festival holiday was good, and many customers went shopping with their families for food. At least 67% of the family customers in the shopping malls accounted for 60%.

　　 Parent child shop

Very popular

Some young families of three have also become the main consumers in the shopping malls yesterday. stay Yintaicheng This scene is particularly obvious. "The store opened for trial some time ago. There were about 2000 visitors a day, and today it is estimated that more than ten thousand." Kid Wang, who opened on the ground floor of Yintai City, became one of the most crowded points in the shopping center yesterday. According to Liu Wangjun, the general manager of the store, yesterday was the first day of the store's official opening, and many customers came to queue up early, so the store had to open early, so that the impatient children could play in advance.

Don't underestimate these businesses that focus on the business of mothers, babies and children. The business related to children has become the one with the best development momentum at present. In many Chinese families, the phenomenon that one child drives six adults' wallets is everywhere. For example, the positioning of Kid King is to meet the one-stop shopping needs of infants, children and expectant mothers. It has four theme halls, including trendy and fashionable wardrobes, delicious kitchens, dreamy living rooms and play areas that they don't want to leave. In fact, as long as they can make children come and don't want to leave, parents are willing to spend other money here.

"Children play here, and the single charge is 50 yuan." Liu Wangjun said, but customers still have a lot of shopping needs, so it is not surprising that the customer price of Kid Wang can reach four or five hundred yuan.

　　 Driven by small and long vacations

Household consumption

For Chinese people, the Mid Autumn Festival is about reunion, so the Mid Autumn Festival holiday can be a good time for family reunion. After busy work, there is plenty of time to accompany the family. This is also reflected in yesterday's consumption. Yesterday's shopping mall, Children's clothing 、 leisure sports , gold and jewelry are all categories with good sales performance.

For example, the sales growth of children's clothing is obvious. "The sales of ordinary children's clothes account for 2%~2.5%, and today they account for 4% of the total sales." The relevant person in charge of Hangzhou Tower said that this is driven by family consumption. The sales of sports brands and digital products were also very strong. By about 3 o'clock yesterday afternoon, these brands had completed their daily sales.

The reporter learned from Yintai West Lake Store, Suning and other businesses that since Apple's new mobile phones 5S and 5C will be launched today, the sales of digital products will be stronger during this short holiday.