Shoe Shop 30 Thousand Yuan To Buy "Shoe Polish Song"

"Down-to-earth will polish shoes as a career, dry shoes, shoes, shoes, shoes, and shoes." Yesterday, a lively and lively shoe polish song was swirling in the shoeshine shop. The shop song, which costs 30 thousand yuan, will become a new spokesman for this shoe store and boost the rapid expansion of franchised stores. Xu Chengchun, general manager of shoes and shoes, said that the song of shop songs is called "step by step", and the lyrics are based on my own entrepreneurial experience. He Jinxian, a famous songwriter in Hubei, is also invited to compose and sing. At present, only the recording of the whole song will be completed. In the later stage, MTV will be filmed and made into a franchise Training CD. Xu Chengchun said, "in many people's eyes, shoeshine is a very humble thing. I also want to inspire more people to start this business through this song." He said that shop songs can enhance the image of shoe stores, enhance the cohesion of staff, and promote the rapid expansion of franchisees. It is said that the store plans to open 200 stores next year before the Spring Festival. At present, there are 365 stores in the country, and the shop songs will be played in all the franchised stores. Wu Xianming, a professor at the school of economics and management of Wuhan University, thinks that franchisees spend a lot of money on making shop songs. This is a way of modern management. Shop songs can convey a unified concept, design vision and so on. It is similar to the corporate image and is very meaningful. When the number of franchisees is too large, it is easy to loose management and other issues. Unified shop songs will enhance cohesion and enable employees to better understand business philosophy. [creative disclosure] morning news entrepreneurs go to CCTV songwriters to take the initiative to invite shop songs to write a "shoe polish song", singing Xu Chengchun's voice and singing the future of the shoe store. The creation of this song had to start with Xu Chengchun and the morning post. Last year, Xu Chengchun took part in the "CCTV win in China". Only two Hubei contestants broke into the top 32, and he was one of them. In May 23rd, the morning paper took the lead in the breakout of Xu Chengchun's "one yuan shoeshine shop", and reported the story of Xu Chun Chun's business story on a large scale. The manuscript was reprinted by several websites. For a time, Xu Chengchun became the object of numerous media reports. In March 20th, Xu Chengchun was on a business trip in Xiangfan. He received a special telephone call from He Jinxian, a songwriter in Hubei. He proposed to create a shop song for him free of charge. He Jinxian said, "you are also a westerner. I admire you very much. You'd better create a song now, one is affirming oneself, and another is encouraging more people." In fact, Xu Chengchun had wanted to create shop songs before, but it was too difficult to give up. He Jinxian told him that the lyrics were composed by Xu Chengchun, composing, asking actors, recording in Beijing and so on, all of which was settled by him, and only cost 30 thousand yuan. Two people chatted for half an hour on the phone, and Xu Chengchun decided to create shop songs. "I was so excited that I was inspired by it. I found a few pieces of paper in the hotel and wrote it for two hours, and the lyrics were written." When he returned to Wuhan, Xu Chengchun passed it on to his partner after he had simply touched it. On the 5 th of this month, Xu Chengchun got the recorded CD, and the employees who heard this song were very excited and immediately increased the cohesion of the enterprise. Xu Chengchun said that this song is written on its own entrepreneurial experience, and it is very bitter and hard to start a business. It can be used as a reference for entrepreneurs. In addition, it is also an enhancement of the image of the shoe industry and company in the United States, hoping to change people's views on the shoe industry.