Double Stars Highlight The Brand Style And Take The Opportunity To Seize The Olympic Games.

Hundred years of dreams, 100 years of Olympic Games.

With the twenty-ninth Olympic Games being held in China, the major sports brands seize the opportunity to share the "big cake" of the Olympic Games, and the brand of sports shoes and clothing is "Eight Immortals crossing the sea" in the Olympic marketing tactics.

As a famous sports brand in China and a deep national brand with sports origin, the two stars have been supporting the sports industry unremittingly.

After the success of China's bid for the 2008 Olympic Games, the two star group highlighted the brand demeanor, and promoted the concept of green, technology and humanities to grasp the essence of it and put it into the pulse of corporate culture, and spread it to all links such as production, R & D, sales and so on, and stepped up the introduction of high technology shoes, badminton shoes, football shoes, mountaineering shoes and other high-end footwear products with high technology content, double star "Dengfeng" outdoor sporting goods, and double star basketball clothing, football clothes and entry clothes, and built up nearly 20 large-scale logistics platforms in the whole country, accelerating the construction and development of chain stores, effectively promoting sports marketing, and expanding the market coverage of the sports and leisure products of the two stars.

At the same time, following the double star sponsorship of the Qingdao Olympic TV program "Olympic sailing", supporting the Chinese mountaineering team "walking together with the Olympic Games, climbing the Mount Everest together", supporting the Olympic Games, "China Youth champion 31 leg team running competition", naming the "heart to heart sharing Olympic passion, and the National Children's self painting shirt race" and other Olympic publicity activities, the two star group also joined the CCTV Olympic network (2008.cctv.com) to display its sports brand image in "Olympic China".

Click on CCTV Olympic network "Olympic China" while watching the Olympic Games, people can enjoy the elegant demeanour of double star sports.

Especially during the Olympic Games, in order to increase the advertising propaganda of the double stars during the Olympic Games, and fully display the brand image of the two star national enterprises, national brands and national pride by the Olympic Games, and reflect the strength of the enterprises, the Group paid huge sums of money to broadcast the double Star corporate image TV advertisements in CCTV one, three or four and five sets during the Beijing Olympic Games.

Taking advantage of this grand gathering of China embracing the world, the two star group is also a good opportunity to show the world the national brand of the two stars, highlighting the close connection between the public image of the enterprise and the 08 Olympic Games, thus enhancing the affinity and credibility of the enterprise in the audience's mind.

双星各单位及时收看奥运节目，组织开展篮球、羽毛球、乒乓球等“与奥运同行，激情庆奥运”职工体育比赛活动和 “工作岗位视作赛场，一线尽显‘夺金’热潮”的“岗位技能运动会”，进行奥运精神教育，激励员工弘扬奥运精神，做大做强民族品牌；双星各物流平台、各级销售代理积极借势利用报纸、电视、广播等媒体渠道，加大双星地区宣传和“双星人弘扬奥运精神，做好200%服务展现体育品牌形象”促销工作，很多双星鞋连锁店安装了电视，方便消费者观看奥运节目；双星轮胎广告宣传打进央视奥运直播频道后，全国各地双星轮胎客户积极做好双星品牌宣传和新产品推介，使双星品牌在奥运会期间所做的广告宣传起到很好的效果，双星轮胎的销售额大幅攀升。

The double star group grabbed the Olympic business opportunities, expanded the brand publicity and sports marketing by means of the Olympic Games, enhanced the brand image of the double stars, enhanced the brand influence, and showed the strength and demeanor of the Chinese sports brand to the world.