Victoria Beckham Opens Her First Independent Boutique In London

According to the latest news, Victoria Beckham will open the first independent store of the same name brand in Dover Street, Mayfair, London next year. The report confirmed the inside information obtained in early August. At that time, the media pointed out that Victoria Beckham was currently negotiating a lease, but the brand spokesman was noncommittal to the rumor, only saying: "The London store is under discussion."

Dover Street has not only Victoria Beckham's beloved Comme des Gar ç ons multi brand concept store Dover Street Market, but also many international brand , such as the location of Alexander McQueen sub line McQ, Jimmy Choo, Christian Louboutin and Acne flagship stores.

In 2012, Victoria Beckham The brand's company, Beckham Ventures Limited, achieved a revenue of 15 million pounds, more than double that of 2011. With the help of the subsidiary brands Victoria and Victoria Beckham, it recorded a profit of nearly 1.5 million pounds, while in 2011 it lost 1.6 million pounds. The total income of the three companies under the names of David Beckham and Victoria Beckham exceeded 35 million pounds in 2012.

On the basis of successfully turning losses into profits, Victoria Beckham brand, headquartered in London, actively expanded in 2013.

At the beginning of this year, Victoria Beckham bought a former Spar Supermarket store located in Battersea West, London, not far from the brand headquarters. The store covers an area of 850 square feet and is estimated to be used for team expansion. At present, the brand has about 90 employees.

At the end of March this year, the Victoria Beckham brand website was re launched after joining the e-commerce function. The website collectively sells the main line Victoria Beckham accessories, side line Victoria, Victoria Beckham's ready to wear, accessories, glasses and jeans products, as well as ICON classic replica series, opening retail channels to serve global customers, The ready to wear products of Victoria Beckham will also be sold on the brand website from January next year.

So far, Victoria Beckham's brand revenue is mainly contributed by the wholesale business, 20% of which comes from online sales of cooperative retailers' websites such as Net-a-Porter. Zach Duane, CEO of Victoria Beckham, describes this as the most important sales channel so far.

According to Zach Duane, Victoria Beckham is sold in 54 countries and regions, with 500 distributors and retailers. Among them, the United States is the largest market, accounting for 20% of the overall sales, followed by Europe, dominated by the United Kingdom and Germany, and the Asian market led by Hong Kong, mainland China, South Korea and Japan.

But Victoria Beckham's ambition goes beyond that. In an interview earlier, she said that if conditions permit in the future, she hopes to launch shoes, cosmetics, underwear, perfume and other categories on the basis of the current five categories to build her own latest fashion kingdom.