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Paris Opens French Brand Carven The First Men'S Wear Independent Store

2013/10/16 10:17:00 22

FranceCarvenMen'S Clothing

< p > French "a href=" //www.sjfzxm.com/news/index_f.asp "fashion" /a "brand Carven" today opened the first brand men's clothing store in Paris Marais Rue area, Rue de S e 30, and the two floor area of 860 square feet is also the third shop of Paris brand.

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< p > Carven the first menswear store and brand are located in two other women's clothing stores in Paris, and are designed by < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a /a Eric Chevallier.

The store sells Carven menswear ready-made clothes and Carven Office series.

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Carven, founded by Ms. Carmen de Tommaso in 1944, has been reorganized since Guillaume Henry joined P as director of design in 2009.

At present, Carven products are available at 450 outlets in 60 countries around the world. In the fiscal year ending August 2012, Carven earned 22 million 800 thousand euros, up 50% over the same period last year.

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In order to maintain the rapid growth of business, Carven decided to establish its retail network first, with emphasis on Asia with the potential for growth in P.

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< p > Carven the cooperative agent in Asia is Blue Bell Group Blue Bell group.

This year, Blue Bell will bring Carven to mainland China. In May, the first flagship store opened in Shanghai, and entered Beijing in autumn and winter. It will return to Shanghai to open second stores next year.

As for Hongkong, Carven has 3 branches in Harbour City, landmark Plaza and Wan Chai Yuet street.

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P, the first Japanese Carven, has greet guests at Tokyo's Shen Shen road in April.

In the Middle East, the number of stores in the department stores will also increase.

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The largest market of "P > Carven is still the focus of brand development in France.

During the Paris fashion week at the beginning of this year, the brand opened a brand new flagship store on the left bank of Paris.

The store has an area of 1300 square feet, two times larger than the old store opened in 2011, plus the men's independent store opened today, and Carven's total number of stores in Paris (independent stores and department store stores) increased to 6.

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The retail market of P is also spreading in the second big markets.

The first store in New York will open this year, and the plan to enter the high-end department store Bergdorf Goodman and Saks FifthAvenue is also in the negotiation process.

Carven and its parent company Soci e t e B e Ranger CEO Henri Sebaoun hope to increase the sale point of the brand from 100 to 250 to 300 in the United States, and plan to open 15 independent stores in the next 5 years.

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Less than P, the online store operated by Carven has already sold online brand clothing for men's and women's wear and accessories, but only accepts orders from Europe and Japan.

Henri Sebaoun expects online stores to make profits in 24 months.

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< p > with the above retail a href= "//www.sjfzxm.com/news/index_s.asp" > dot /a > operation, Carven is expected to grow by 30% in 2013.

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