Traditional Textile And Clothing Exhibition: Close To Fashion And Brand

conventional spin clothing How does the exhibition lead the development direction of the industry? How to connect enterprises and consumers more closely while attracting "eyeballs"? The "2013 (Autumn) Shanghai Textile and Garment Exhibition" opened in Shanghai World Trade Mall on the 16th has carried out new exploration: close to fashion and brand.

One of the most prominent changes of this year is the integration of more personalized and humanized exhibition areas. Japan Fashion Brand Zone, Taiwan Licensing Zone, China's New Pioneers designer Zone, Chinese local brand zone, denim fabric exhibition zone, static surface accessories exhibition zone, fashion Clothes & Accessories Featured exhibition areas such as the Accessory Pavilion and the Asian Quilt Festival not only highlight the characteristics of enterprises, but also further enhance the relevant brands and fashion elements.

It is reported that with the continuous improvement of the domestic fashion textile industry chain and the huge demand of the market for personalized consumption, innovation and refinement have become the new goal of the textile and clothing industry. This exhibition gathered a large number of international personalized designs and the latest product releases.

For example, from Japan Leatherwear Association's trendy new product leather cool shoes In pursuit of foot comfort, the cumulative sales volume in Japan has reached 2 million pairs. The Taiwan Garment Association, which gathers 9 companies including China Arab Bank, Jinding, Nanwei Industry, etc. in Taiwan, exhibited wedding dresses, casual wear, men's and women's underwear. Fine workmanship and innovation awareness are striking.

Fashion and brand are inseparable from innovative fabrics. The "Yilun-95" high-tech fiber "appearing in this exhibition is softer and smoother than wool, and has good thermal insulation and flame retardant properties, which is expected to inject innovative" blood "into China's textile and clothing industry.

This exhibition also invited foreign experts to give a lecture - "Find the soul of the brand - How to establish the characteristics of the brand". Through the unique teaching form of interactive creative training, it will bring Chinese enterprises "stones from other mountains" to create brands.

"2013 (Autumn) Shanghai Textile and Garment Exhibition" is sponsored by Shanghai World Trade Mall, and co organized by Japan Fiber Research News Agency and Hong Kong Trade Fair (International) Co., Ltd.