Domestic Clothing Industry Consumption Plain Channel Breakthrough Is The Key Point.

"P" in the first three quarters of 2013, China's "a href=" "//www.sjfzxm.com/news/index_c.asp" > clothing exports < /a > 130 billion 300 million US dollars, up 12.3% compared with the same period last year, the cumulative growth rate is relatively stable.

In terms of single month, the export volume of clothing categories in September was 17 billion 500 million yuan, up 5.5%, down 5.2% from the month to month ratio. Although the export situation has slowed down, it is still the third highest this year after 7 and 8 two months.

Domestic demand, although the three quarter has a mid autumn holiday and eleven National Day holiday, but terminal consumption is still relatively dull.

During the holidays, discount sales promotion volume is still the main driving force, but there is no substantial improvement in the terminal.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a > the latest feature is that the rapid growth of online shopping leads to the change of consumption pattern.

Most of the clothing enterprises have already laid the electricity supplier, but the mainstream enterprises still regard online shopping as the sewer for inventory digestion.

We believe that the main ways to solve the conflict between the online and offline price system are clear inventory strategy, special fund / sub brand strategy, and the same price under the Internet, but the key is to solve the conflict of channel interests between franchisees and the franchisees. We should pass the concept of "I serve you" to the franchisees, and we can pilot and support the excellent franchisees to touch the net, optimize the level of joining, improve the overall quality, and bring the main franchisees into the logistics system to make them profitable.

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< p > on the upcoming three quarterly reports, < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing enterprises < /a > revenue is not up to expectations, cost pressures remain, it is expected that three quarterly earnings growth continued to slow down.

In terms of molecular industry, men's clothing terminal sales pressure is greater, while franchisee's ordering enthusiasm is poor. The company is in a channel adjustment period. It is expected that there will be more negative growth and more industry inflexion.

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< p > although the industry is in a relatively difficult period, the leading enterprises in the industry are taking the opportunity to enhance their competitive strength from the channel construction or from the optimization of shops. The leisure clothing inventory adjustment is coming to an end. Some three quarterly reports are expected to achieve positive growth on the basis of low base. Although some three quarterly reports are still under pressure, the future trend will continue to improve due to product force innovation and other driving forces.

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Above all, we believe that consumption in the three quarter is flat, and expect the consumer to pick up the clothing to release the elasticity of the clothing performance, focusing on garment O2O innovation and pformation enterprises. P

After more than a year of deep adjustment, the textile and apparel industry is at a historic low.

At present, enterprises are actively exploring the business of electric business. We believe that the concept of O2O will become the core catalytic factor of the future sector. We will gradually restore the traditional logic of the impact of the electricity supplier on the traditional business, and promote the reconstruction of the overall valuation level of the garment.

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