2013 China Textile Ten Brand Culture Promotion Conference

< p > recently, the "2013 China Textile ten brand culture promotion conference" sponsored by the China Textile Industry Federation, China's a href= "//www.sjfzxm.com" > textile < /a > workers' Ideological and political work research conference was held in Haining, Zhejiang. Vice chairman of China Federation of textile industry, Yang Jizhao, executive vice president of China Textile Industry Research Association, deputy secretary of China Textile Industry Federation, Chen Weikang, vice president of China Textile Industry Research Association, attended the meeting. Deputy Secretary Chen Weikang delivered a speech on behalf of the China Textile Industry Federation. Haining municipal Committee Standing Committee and propaganda minister Yao Jianxin attended the meeting and delivered speeches. Jiang Guohua, Secretary General of China Textile Workers' Ideological and Political Work Research Council, presided over the meeting. < /p >
< p > there were 2013 outstanding representatives of China Textile ten brand culture, brand culture innovation award enterprise and brand culture building, provincial textile and Garment Association, textile department responsible person, representatives of some units of China Textile Research Institute, and 200 representatives of textile enterprises and news media. < /p >
< p > the theme of this conference is to conscientiously carry out the speech of general secretary Xi Jinping at the National Conference on propaganda and ideological work, and focus on building the target of textile and technological power, brand power, sustainable development power and talent power, and study how to deepen the construction of enterprise culture and brand culture, enhance cultural soft power, and contribute to the construction of textile power. < /p >
< p > Chen Weikang, deputy secretary of the China Textile Industry Federation, pointed out in his speech that strengthening the building of brand culture is an important part of building advanced socialist culture and a practical action to implement the strategy of "cultural power" by the Party Central Committee and a concrete measure to promote the upgrading of the textile industry. In today's era, culture plays a more prominent role in the overall national strength competition. Cultural elements have penetrated into the whole process and aspects of economic development. The economic function of culture has been enhanced significantly, the cultural content of the economy has been constantly improving, and the trend of economic and cultural integration is more obvious. In the process of building a strong textile country, we must attach great importance to the cultural factors of the economy. Now, it has entered a era of diversified collision, and has entered an era of brand production and consumption. In a sense, the competition of the industry and the competition of enterprises will eventually be shown as cultural competition. Whoever occupies the commanding height of cultural development will have strong cultural soft power, and whoever will win the initiative in fierce market competition. < /p >
Yang Jizhao, vice chairman of China Textile Industry Federation and executive vice chairman of China Textile Industry Research Association, pointed out in his speech that in 2013, the outstanding characteristics and basic experiences of ten outstanding Chinese textile brands, cultural innovation enterprises, and brand culture construction were highlighted. One is to pay attention to creating brand value with the advanced brand culture; two, to strengthen the construction of enterprise culture, to gather positive energy; three, to persist in innovation, to increase the contribution rate of science and technology, and to contribute to the brand; four, to actively fulfill social responsibilities and enhance the image of enterprises; five, to play the leading role of entrepreneurs, four. Yang Jizhao put forward four suggestions for deepening the textile industry's corporate culture and brand culture construction. First, we must recognize the situation and further enhance the sense of urgency and self-consciousness to enhance cultural soft power. There are more than 3.7 Textile Enterprises above Designated Size and more than 60 thousand textile and garment brands in China. However, there are very few famous international brands. Textile a href= "//www.sjfzxm.com/news/index_f.asp" > clothing < /a > most products have low added value. Strengthening enterprise culture, brand culture construction and upgrading soft power is particularly important and urgent. Second, we should correctly guide and develop consensus with advanced concepts. We should focus on innovating the concept of transformation of development mode, promoting structural adjustment with innovative consciousness, and promoting industrial upgrading with innovative thinking. Third, we should focus on people oriented, strengthen enterprise culture construction and foster comprehensive competitive advantage. Enterprise leaders should improve their understanding, improve leadership system and working mechanism, deepen the construction of values, cultivate distinctive corporate culture, and promote the deep integration of enterprise culture and enterprise management. Fourth, we must lead the market, pay attention to the construction of distinctive brand culture and enhance the competitiveness of enterprises. We should regard quality as the life of brand and pay attention to the construction of quality culture. We should regard innovation as the source of brand evergreen, pay attention to the construction of innovative culture, take the rapid response as the vitality of brand development, pay attention to the construction of management culture, strengthen the construction of responsible culture, and become a good corporate citizen. < /p >
< p > this promotion conference has launched 10 big ten brand culture enterprises such as Dalian Dayang creation Limited by Share Ltd, which are from cotton spinning, wool spinning, knitting, clothing, chemical fiber, silk and many other industries. They are both outstanding representatives of their respective industries. They are also excellent models of more than 30 thousand enterprises with more than ten norms in the whole industry. They are also models of many famous brands and famous enterprises. The 14 brand culture innovation awards enterprises such as Shanghai auto Carpet General Factory, though large and small, are all excellent growth enterprises in their respective industries. Zhu Yong, President of the Shanghai Textile Group, and other 6 outstanding figures in brand culture construction, are doing pioneering work, innovation and licensing. The experience and deeds of these advanced units and outstanding individuals focus on one point, that is, adhere to the concept of cultural creation of brand value, and actively implement the four in one brand culture value system of "quality, innovation, rapid response and social responsibility", and strive to create independent brands, enhance the contribution rate of science and technology and the contribution rate of brands. < /p >
< p > the ten brand culture promotion activities of China's textile industry is an important industry activity that the textile industry continues to carry out to promote its own brand building and enhance its cultural soft power. Since its launch in 2005, it has successfully held eight sessions. It has introduced 80 major Chinese textile ten brand culture enterprises, 162 brand culture innovation awards enterprises and 88 brand culture construction outstanding figures. It has produced great influence within the industry, and has played a leading role well, and has made positive contributions to promoting the building of independent brands. < /p >
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