Xintang Down Wears Fashionable Clothes

Down and home textile industry is the pillar and characteristic industry of Xintang street in Xiaoshan. In the face of many unfavorable factors, Xintang street has put forward the idea of "adjustment, pfer and upgrading" of the down industry pformation and upgrading, and started a "feather down industry revolution".

"The structural adjustment of the down industry is driven by the situation."

Ye Jianhong, Secretary of the Party Working Committee of Xintang street, said: "the down industry is a warm industry. The warm winter will inevitably cause the reduction of demand. In recent years, it is more affected by the unfavorable factors such as the appreciation of the RMB exchange rate, the decline in export tax rebates, and the increase of labor costs, resulting in the reduction of production orders, export setbacks, price declines and inventory increases, which bring great pressure to Xintang down enterprises."

In the face of grim situation, only by breaking the law and pushing forward the pformation and upgrading of down industry can we find a way out and break a new path.

First, we should tap the potential of enterprises, adjust the product mix, seize the market opportunities and innovate, so that Xintang's down can be put on the "Shi Shangyi".

The Xintang down enterprise, which has learned from pain, has blown a fashion trend in the industry last year.

Sporty, super thin and leisure oriented Xiaoshan down garments make the merchants everywhere.

At present, enterprises are quietly planning off-season sales.

Wei Wenhao, general manager of Xiaoshan Tianxiang group planning department, told reporters that the sales time of the heavy down eats in November was mainly from November to January of next year. By making light and fashionable down coats, the sales time could be extended to September to February the next year, and the interference factors of the weather could also be reduced to a minimum.

Two, we should enhance the quality and further develop the feather and down brand in Xintang.

Tailor-made products for foreign businessmen are the magic weapon of many down enterprises in Xintang.

"We are too late to catch up. There are too many orders."

Lu Yifeng, general manager of Hangzhou Hualong down products Co., Ltd., said that orders for 2008 were only about 1000000 of down garments, and they were all international brands such as Armani and BCBG.

The North Swan brand down garment has won China's export brand, Chinese famous brand and China's well-known trademark. It has become one of the few brands of China's down industry and won three national prefix titles. This year's industrial sales will strive to break through 1 billion 500 million yuan.

Xintang Street will declare 3 national brand names and 3 provincial and municipal brand names this year, and strive to start the brand of Xiaoshan Xintang, China's down town brand.

The three is to guide the down industry to gradually pfer to the home textile industry. Since 2000, China's home textile industry has maintained an average annual growth rate of nearly 30% for six consecutive years, becoming a new industry in China's textile industry.

In recent years, the implementation of Xintang has focused on helping enterprises to do well in industrial pfer and product gradient pfer, and guide small and medium sized enterprises lacking their own brands to pfer from feather industry to home textile industry.

Yang Yufeng, chairman of Hangzhou Xiaoshan Fenghuang down products Co., Ltd. has tasted the sweetness.

4 years ago, she shifted from the processing of feather and down processing business lacking competitive advantages to home textile production. All products were exported, and the company developed rapidly. In 2007, its output value was 120 million yuan, which could exceed 200 million yuan this year.

Now the new factory building is 60 thousand square meters, and is ready to further expand the scale of production and new projects.

Four, we should focus on carrying out industrial grafting, actively mobilizing Xintang streets and helping enterprises to do well in the grafting of industries, integrating internal and external resources, and realizing the organic combination of land, capital and technology, so that traditional feather and down enterprises can renew their vitality through grafting.

The first flagship store of Erdos home textile company started in July last year. In just one year, nearly 200 Ordos home textile franchisees.

Xu Miaoxiang, general manager of Hangzhou Xing long down Co., Ltd., proudly told reporters that Xing Long combined its advantages in down production and sales with Ordos brand advantages, and jointly set up Ordos home textiles located in high-end and first-line brands, which greatly enhanced the gold content and industrial grade of the company's brand.

Yao Xiaoman, vice chairman and Secretary General of the China down industry association, also called such cooperation a milestone in the home textile industry.