Wuhan Garment Industry Has An Annual Output Value Of About 40000000000 Yuan.

< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > garment industry < /a > is a traditional industry in Wuhan.

However, reporters recently learned at a media briefing in Wuhan clothing trade association that the annual output value of garment industry in Wuhan is about 40000000000 yuan, ranking sixth in the same cities in the country, and the production scale of women's clothing ranks first in the country.

But an embarrassing fact is that the local sales of Han style clothing are only 5%.

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< p > < strong > the street is hard to find the Han school figure < /strong > < /p >.

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Han style dress < /a > has had a very glorious past.

As early as the 70s and 80s of last century, some shops in Hanzheng Street used pre shop and post factory models to sell clothing, and the fashionable clothing and affordable Chinese clothing were popular.

"At that time, our products were in short supply, and merchants from all over the country scrambled to buy Han style clothing and shipped them to all parts of the country for sale."

Liu Shuren, President of the Wuhan clothing trade association, is still proud of the situation.

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< p > now walking on the streets of Wuhan, few people can see the brand of Han faction except yuan Tian, Ai Di and other Wuhan brand stores.

Yesterday, when reporters visited Wuhan square, only two Wuhan knitwear enterprises' counters were found on the corridor.

A shop assistant said that its counter was set up only in November 1st, and the specific sales effect should be observed for some time.

Other women's clothing brands that journalists have seen come from overseas or Beijing, Shenzhen and other places.

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< p > according to Liu Shuren, the annual sales volume of Han style clothing is only 5%, which is mainly sold to the surrounding areas of Wuhan and the three or four line cities nationwide.

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< p > < strong > brand planning package is not enough > /strong > < /p >

< p > Liu Shuren admits that there are still many aspects to be done in Han style clothing.

"Despite nearly 30 years of development, Han style clothing is short of a number of highly competitive brands, lacking outstanding designers, relatively backward in artistic level, and inadequate in planning and packaging of brands."

There are many garment enterprises in the country. Although the products are recognized, they have been engaged in OEM production. The lack of brand or brand competitiveness is not enough to become the soft rib of the development of Han style clothing.

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< p > Ms. Chen said that although he was a native of Wuhan, he rarely bought Han style clothing because he felt that the tailoring was not as good as the brand fashion of Shenzhen and other places, and the brand was not well-known enough.

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< p > however, Han style clothing has not given up its determination to return to Wuhan market.

Chen Fei, general manager of the Wuhan Rong Rong clothing, said that the example of Rong Rong dress was that the product was located in the three or four line market, and the development of new clothing products was not enough, so it could not gain a foothold in the local market.

In the past two years, after the effort to develop new products and develop dealer channels, the products have been re recognized by the local market, and its new products have been opened in Wuhan World Trade Plaza.

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< p > < strong > borrow strength < a href= "//www.sjfzxm.com/news/index_z.asp > > Fashion Week < /a > exhibition style < /strong > /p >

< p > 14 this month, the second Wuhan international fashion week will be opened at Wuhan International Convention and Exhibition Center.

Wuhan Fashion Association, the first time to take part in the fashion week, is the stage for Han style clothing to show its presence at home.

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Ye Xiaofei, director of the Development Department of Wuhan development and Reform Commission, said that there were more than 160 Chinese clothing companies participating in the event, including brands like cat, AI, Qian Hui, Kang Li and so on. They will show the new products and products next season, and show up with the clothing brands from Italy and Hongkong and Taiwan.

Members of the public can enjoy many T shows free of charge and buy the latest garments at factory prices in the next 3 days.

"Through this fashion week, we will not only display our presence at home, but also select outstanding fashion designers from local enterprises to study in France to enhance the overall influence of Han style clothing."

Liu Shuren said.

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