Xi'An'S "Fast Fashion" Trend Is Fast And Fashionable.

"Fast fashion" has hit the two or three line market, and Xi'an citizens are beginning to be happy to accept this fast fashion shopping experience. Electricity providers seize the market. Traditional department stores seek various opportunities to recapture their past glory, transform them into upgrading experiential consumption, and integrate culture and leisure to attract consumers. Even so, fast fashion still occupies an inalienable position, with the characteristics of fast speed and ultra high frequency update, always following the trend, so that people who pursue fashions are scramble for it.

"Fast fashion" has entered the mainland of China for 11 years. According to the latest data of RET ruyd, there are more than 768 international fast fashion brands including UNIQLO and H&M in mainland China. Because its new products are fast, cheap and keep up with fashion trends, it is next to the supermarket's main store.

stay Xi'an "Fast fashion" is still fast and fast. Shopping centers and department stores in Xi'an have "fast fashion" shapes, leading the public's fashionable consumption concept and upgrading the traditional shopping mall's visual fatigue.

In September 27, 2009, ZARA The first store in Northwest China settled in bell tower, Yintai store, which set a figure of 800 thousand of the daily turnover of a single store. In October 20, 2012, UNIQLO opened a store in Kaiyuan city, Xi'an and Xinle, creating an alarming figure of 1 million 200 thousand of a single store's daily turnover. Fengcheng, H&M, MANGO, Cade Plaza, UNIQLO and the newly opened GAP northwest first store, H&M and C&A of Xishi City, ZARA and me&city of Yintai City, Qujiang, etc., these one thousand or two thousand square meters of business area and the most conspicuous shop location is not difficult to see that these brands have become the "signs" brand of these shopping centers.

Recently, UNIQLO has entered the newly opened SEG International Shopping Center. Its popularity is booming. Sales volume is enough to prove that fast fashion is developing rapidly in the Xi'an market. There are frequent discount activities in the uniforms of Cade square, where more Volkswagen consumers are willing to go far from here to "sweep the goods"; the ZARA of Yintai city is in the "door face" position, attracting the surrounding entertainment crowd to shop; the UNIQLO entered the newly opened SEG International Shopping Center, which is located in the core position of Xiao Zhai, which is in line with the surrounding consumer groups, and the new business is still very popular.

In view of this situation, the rise of local "fast fashion" brand has gradually formed the "sub main store Legion" in the shopping center, and promoted the development of shopping centers. Shopping Mall Important format support. In the future, shopping centers will be the development direction of commercial real estate. Therefore, "fast fashion" will lead Xi'an commercial real estate to fashion transformation.