Zhang Ziyi And Tong Dawei Cut The Ribbon For The Leather Brand Tod 'S.

< p > TODS the Shanghai Trade Plaza has two storeys, with a total area of 760 square meters. The decoration combines classicism and extreme simplicity.

Walking from the first floor is the latest SELLA ladies handbag series and a lovely circle of beans. < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, you can see more classic handbags and autumn winter boots in the advanced custom showcase.

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< p > greater surprise. In the men's area on the two floor, we can see the high-end men's series JP TODS SARTORIAL tribute to the traditional leather making process this season, which is the fourth showcase in the world after three cities in Milan, Paris and New York.

The salesperson will tell the visitors in detail the process of each series of shoe bags, which stems from the traditional leather handicraft used by Mr. Filippo Della Valle at the beginning of the shoemaking workshop.

What's interesting is that this series of shoes has two layers: a href= "http://sjfzxm.com/news/index_x.asp" > sole "/a".

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The new SELLA series handbag launched by TODS this season has a very noticeable "gimmick": the collective design of P customers.

TODS Edoardo Vittucci, general manager of China, told reporters that about a year ago, the brand began to conceive a package that could be very close to the needs of the Chinese market. They gathered opinions and information through the exchange of local shoppers and customers, and found that they liked to keep the soft handbags, but not too heavy handbags. Some people even described the general shape of the handbags, and put forward detailed requirements such as metal decoration and zipper smoothness.

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< p > on this basis, the SELLA series with the appearance of saddle is born. It continues the advantages of TODS bag, which is "very capable of loading things" and is still soft and light.

"The SELLA series shows what the handbags of Chinese customers are like."

Edoardo Vittucci said.

To his surprise, when they had gathered their opinions, they found that the ideal handbag was "TODS", that is to say, the brand spirit and customer need completed a "cooperation" without any violation.

Today, SELLA series handbags have been fully listed and can be bought in TODS stores in various cities.

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< p > < strong > > high-end dialogue < /strong > < /p >.

< p > < strong > inheritance handicraft quality first < /strong > < /p >.

< p > < strong > > Edoardo Vittucci, TODS, general manager of China, < /strong > /p >

< p > Why do many high-end a href= "http://sjfzxm.com/news/index_x.asp" > leather products "/a" have a high correlation with horse culture? Edoardo Vittucci: because equestrian in the west is a noble and beautiful way of life, reminiscent of strength and beauty, and whenever mentioning equestrian and harness, it will associate with leather goods.

Besides, in the western world, saddle making is one of the earliest objects that reflect people's handicraft. Therefore, as the best handicraft brand in leather industry in Italy, TODS will keep in touch with it, but it will also keep distance. After all, we are not a saddle brand.

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< p > do you think that high-grade leather products have to win the Chinese market, the key is in the design or the treatment of leather materials and other basic processes? Edoardo Vittucci: for TODS, quality is definitely the first priority.

Because we are not a fashion brand, but a handicraft brand that inherits Italy tradition and culture.

TODS hopes to become a part of our customers' lives and stay with them all the time.

The trend is too short.

At the same time, the fashion attitude of the Chinese market has passed the attention of bright appearance, big LOGO and so on. In the face of more and more choices, the demand for quality has also precipitated.

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