Ghesqui Re'S Entry Into LV Has Become The Latest Sensation In The Fashion Industry.

< p > everyone is looking forward to Louis Vuitton's new a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear < /a > creative director Nicolas Ghesqui re re can bring new fashion to the brand's experiment: after all, it's the latest sensation in fashion.

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< p > the rumor about this "marriage" has long been rampant. LV praised the Nicolas Ghesqui re, who had brought Balenciaga back to fashion.

The LV women's suit designed by him will be in the three moon next year.

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< p > < strong > a seemingly win-win marriage. < /strong > < /p >

< p > this French "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "released the relationship with her old family Balenciga a year ago, and his future has always been the topic of speculation.

The designer himself has also become the latest 40 year old designer who joined the LVMH group.

Last year, LVHM appointed Belgian designer Raf Simons as the creative director of its brand Chritian Dior; a few years ago, British designer Phoebe Philo brought another life to another brand C line.

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< p > Ghesqui re is famous for his strict requirements and the concept of making garments in a highly customized way.

This time, he will bring Louis Vuitton to a more elitist level, and get rid of the previous strategy of focusing on product popularity in pursuit of expansion.

LVMH's earnings in the third quarter of this year were just released last month. Sales of fashion and leather goods dropped by 3.8%, while the performance of Louis Vuitton was slightly inferior to that of other brands within the group, such as Fendi, Givenchy and Berluti.

LV's former creative director, Marc Jacobs, just left last month. After serving the brand for 16 years, he decided to concentrate on his brand and seek IPO.

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< p > Jacobs is more like a media darling. He has brought great attention to the brand and has gathered the stars of Madonna, Jennifer Lopez, Uma Thurman and Sofia Coppola.

Jacobs, an American, conveyed its own temperament to LV's women's clothing, removing some fine French customs and adding some street feel.

The theme of his last series is "swan song". The models wear black a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" with extremely exaggerated feather headwear.

And Ghesqui re is expected to bring a brand new image to the brand.

In 2014, the birth of LV was 160th anniversary.

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The problem of < p > < strong > Ghesqui re is < /strong > /p >

Less than P, leather goods are still the leading sales of LV, accounting for 90% of the total sales. This shows that although the scale of garment series is large, the profit is not high.

Ghesqui re has created a unique aura for Balenciaga: experimental design and wonderful show, his every move can always affect other designers.

Especially in the editing and buying circles, Ghesqui re is a legend that has been sought after by fans.

But can the French designer be able to adapt to such a large and globalized brand of LV? Moreover, the image of the latter is often labeled with travel and elegant movement.

Countless pairs of eyes are staring at LV's annual earnings of seven billion and four hundred million euros.

Its market size is the largest among luxury brands.

A rough calculation is 25 to 30 times that of Balenciga.

Analysts estimate that LV's pre tax profits account for 42% of LVMH group's pre tax profit.

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< p > this means that Ghesqui re must adapt to the new environment, a company with abundant product category, a company with complex personnel structure in management and creativity.

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< p > the creative department has Kim Jones, who is responsible for men's wear and styling, is responsible for the Julie de Libran of women's wear holiday series, is responsible for jewelry design Lorenz Ba Lu mer and is responsible for leading the LV into the competitive perfume market.

It is reported that management hopes that Ghesqui re will bring his friends and design partners, such as designer Natacha Ramsay-Levi, stylist Marie-Am e lie Sauv.

< a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > master Pierre Hardy is also a member of Ghesqui re's circle of friends, and the current shoe styling director of LV is LV.

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< p > < strong > designer's "new love and old love" < /strong > /p >

The arrival of < p > Ghesqui re means that LVMH has completed the overhaul of its "cash cow" brand LV.

In December last year, LVMH veteran Michael Burke became the new CEO of LV, who had been CEO of Bulgri and Fendi, and contributed a lot to the development of LV in the US market.

Burke proposed that the daughter Delphine Arnault of group president Bernard Arnault be LV's "second in charge" responsible for all work related to the product.

Previously, Delphine Arnault was deputy director of Dior and was very good at exploring talents.

It is reported that she has contributed to the entry of Ghesqui re, and has made great contributions to the recruitment of British designers Nicholas Kirkwood and J.W.Anderson.

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< p > there is news that Ghesqui re has put forward many power demands on LV. He hopes to introduce a very personal style design.

Ghesqui re is famous for its hard bargaining. One of the disputes between Balenciaga and his former employer is that Kering, a parent company, has been reluctant to create personal brand for him.

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P > finally, last November, Ghesqui e re left Balenciaga for disagreement with the company's management on the future of the brand.

The designer who came out of the French town of Lu Dan without any formal training is one of the most dazzling design stars of this era.

He started from Jean Paul Gaultier to sort out files, samples and photocopies.

Even after being hired by Balenciaga, he has also designed some cool categories such as work uniforms, wedding dresses and mourning clothes.

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< p > 1997, Ghesqui re took the place of Josephus Thimister and was responsible for the series of garments made by Balenciaga.

Because of his sculptural, sense of future and interest in Paris, he soon accumulated loyal fans.

LVMH has been focusing on Ghesqui re for many years.

Ten years ago, he wanted to let Ghesqui re take the lead in Givenchy.

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< p > it is reported that Dior also extended olive branch to Ghesqui re after the former designer John Galliano was sacked by the anti Semitic scandal.

The good news of Ghesqui re and LV broke out, and his lawsuit against former owner Balenciaga was being spent in court.

Balenciaga filed a compensation of seven million euros with Ghesqui re, accusing him of violating the "break up contract" and issuing a serious damage to her a href= "//www.sjfzxm.com/news/index_s.asp" brand "/a" image.

It is reported that the lawsuit may be delayed until two years before it can be pronounced.

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