Management Enters Laredoute Brand Competition

< p > according to French business related news, two top executives of French "a href=" //www.sjfzxm.com/news/index_c.asp "luxury" /a "giant KeringSA" (KER.PA) retail group Redcats of Kai Yun group have joined in bidding for Redcats's mail order "a href=" "Redcats".

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< p > according to the French business magazine, EricCourteille, chief executive officer of LaRedoute and chief financial officer of Redcats, formally proposed a takeover offer on Monday, joining the three potential buyers of LaRedoute: private investment firm HIGCapitalLLC, OpCapitaLLP and the French real estate supplier's competition for AltareaCogedim.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Kering < /a > SA (KER.PA), a spokesman for Kai Yun group said that the bidding result was expected to be announced before Christmas, but he refused to disclose the identity of the buyer.

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< p > KeringSA (KER.PA) Kai Yun group has invested more than 400 million euros in funds in LaRedoute over the past five years. Reuters quoted news that KeringSA (KER.PA) Kai Yun group is ready to re invest LaRedoute at least 300 million euros for its capital restructuring. It is hoped that the LaRedoute, which has lost 25 million euros in the current fiscal year, will attract buyers.

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< p > KeringSA (KER.PA) Kai Yun group had predicted that the sale of LaRedoute could be completed before the end of this year, while group president and chief executive Francois-HenriPinault said she did not expect LaRedoute to be sold at a high price.

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In P / October, KeringSA (KER.PA) Kai Yun group revealed that LaRedoute plans to lay off 700 people. This news caused intense criticism from France, and Francois-HenriPinault had to explain it to soothe the negative emotions of employees.

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< p > LaRedoute has cut 672 jobs in four years in 2008-2011 years, accounting for 13% of the total number of employees at that time, and the upcoming layoffs account for about 1/3 of 2500 of LaRedoute's French employees.

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< p > LaRedoute is the last business of Redcats. After releasing the retailer, KeringSA (KER.PA) Kai Yun group will end the retail business splitting process of Printemps Paris spring department store since 2006, and complete the pformation to luxury goods and lifestyle group.

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< p > related links: < /p >

< p > LA REDOUTE (Ledu special), which covers more than 120 countries and has more than 70 brands, is the first e-commerce sales platform in France. In 1994, it became one of the third largest luxury goods and retail giants PPR (Pinault-Printemps-Redoute) group in the world.

In 1995, the sales platform turned to a service efficient Internet, specializing in network sales, and now has a leading position in France's e-commerce.

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< p > Ledu is one of the brands of Redcats group, and the Chinese name of Redcats is "Lan Cheng commerce".

Redcats ranks among the top 3 e-commerce brands in the world.

Redcats is distributed in 31 countries and regions in the world, and has about 26 million active users in France and around the world.

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< p > Redcats will continue to promote product sales in 2010, aiming to make the products more attractive and provide timely customers with satisfactory products at a more favorable price.

To this end, Redcats will pursue three main goals in the future: promote cooperation with other well-known international brands, strengthen mutual benefits among brands, and develop more powerful and convenient sales websites.

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