Ma Yun: How To Locate Entrepreneurship In The Altar

Standing on the turning point of Alibaba, Ma Yun's transformation from "godfather to mortal" reveals the sign of this e-commerce enterprise from pioneer to maturity.

　 Ma Yun, whose aura is gloomy.

In the afternoon of September 17th, Ma rushed back to Hangzhou from the United States to cope with a disturbance. A white shirt, when he walked into the conference room of the Alibaba building in Binjiang District, Hangzhou, he looked at the Taobao mall promotional film on the big screen. The reporter greeted him. He smiled and sat down alone. His face was cold and slightly weary.

A week ago, the Taobao mall issued a new investment regulation, which sharply raised the annual fee of security and services. It immediately triggered small businesses' protest and malicious attack, which tried to force Taobao to cancel the new regulation.

The incident lasted nearly a week. More than 50 thousand people were involved in the gathering, more than 5000 were involved in direct attack, and 112 were involved. Many people reprimanded Ma Yun for "breaking the bridges" and "trying to kill others". He thought he was ungrateful and began to abandon the small sellers.

This is the three shock that Ma Yun and Ali group face this year: February. Alibaba Hundreds of Alibaba salesmen were involved in the B2B company's fraud. CEO Wei Zhe and COO Li Xuhui took the blame and resigned.

The Taobao fake crisis is regarded as "Taobao's original sin". Many people believe that Taobao was able to succeed in relying on the low threshold to defeat eBay and bear the rewards of fakes. Fakes once led Taobao to be listed as the "notorious market" by the office of the United States trade representative.

In June of this year, the Alipay storm broke out. Without the approval of the board of directors of the Alibaba group, the management led by Ma Yun turned Alipay out of the way and encountered a challenging question. The resulting VIE controversy has led to more regulation and is seen as hurting the entire Internet industry. When Caixin magazine Hu Shuli and his short message were announced, Ma was immediately regarded as "not abide by the contract" and "selfish person".

According to Webb's theory, Ma can be regarded as a leader of the "charisma type". His followers do not rely on tradition and law, but rely on their charisma to win people's faith.

A series of storms, whether for Ali or Ma Yun individual, is no doubt a dangerous signal. When Ma was repeatedly vilified and moral aura was repeatedly eroded, Ali group encountered internal and external crises.

A former Taobao employee told the newspaper not long ago that he left Taobao earlier than he did for Ali culture.

There is a view that, to a large extent, this mall. TaoBao The pressure has also been amplified by the previous Alipay incident - Ma Yun's public trust has been reduced.

　　 Changes behind the crisis

Ma Yun seemed to have a hunch. At the end of last year's annual meeting of Taobao, Ma had said that Taobao would be robbed this year. At the beginning of the Alibaba network conference in early September, Ma Yun said that this year is the year of Alibaba, and there will be setbacks.

He said last year he began to think about the independence of Taobao mall and raise the threshold. This is a change for Taobao and even Ali group.

Ma Yun believes that defeating eBay is based on a better understanding of Chinese electricity providers and more diligence. When Taobao was founded, it announced that it would not charge for 3 years, because it was impossible for eBay to collect the shelves and transaction fees. In 9 years, Ma kept his promise.

But B2C is the future of Taobao. Under the big Taobao structure, the Taobao market with flow, user base and good ecology is the foundation of development, and Taobao resources need to be realized. Therefore, Taobao mall together charges, positioning in the quality business. This is the background of Taobao's split into three in June this year.

At the beginning of the crisis, Ali was also a catalyst for change. Ma Yunrong is not allowed to have any integrity problems. In 2011, Alibaba's business focused more on quality and user experience than in the past few years.

Ma Yun has his own logic. In the United States, he has been observing the trend of the US economy, especially employment. He believes that China's economy will face severe challenges in the next 3 years, and domestic demand and employment will become the key to the survival of SMEs. He believes that electricity providers or the best way to deal with, but the premise must embrace genuine products, enhance integrity.

The public can understand his eagerness to change from 3 years' public speech.

For example, when he sniffed the economic crisis, he issued an early warning for the winter. In 2008, he put forward the concept of "new business civilization", which was interpreted as the integrity system, ecological chain, sharing spirit building, and the so-called global vision and responsibility.

At that time, he was full of confidence and positive attitude. In relation to Japanese Entrepreneurs kazuo inamori During the dialogue, he said that his work in recent years was to enlarge the good side of outstanding young people through values and mission, and to enjoy it every day.

He told Ina Mori that luck might come along because he understood human nature. He said, people have good and evil, hope that the soul is always pursuing the good side, but if we can not control the bad side and enlarge the good side, we will not succeed.

　　 Mortal Ma Yun

Without this crisis, Ma Yun should be in the United States. Half a month ago, he said in the us that after nearly 16 years of business, he was very tired and wanted to take a year off in the United States.

Obviously, the attack touched his bottom line. He thought despondent that he had always believed that human nature was good, but "at that moment, it was disgusting to think human nature was evil." This time, he said that he had written four or five "forbearance" characters in his palm and mentioned that a song was heard on the plane. He was dissatisfied with the outside world that he had done nothing about small businesses. He believes that in China's understanding of small businesses, care and data control, no organization in China exceeds Ali.

Small businesses lamented that the threshold was rising and the operation was difficult. Jack Ma Expressed willingness to continue to support, and stressed that Taobao is also difficult, in 2011 the operating cost of up to 8 billion, but did not borrow a penny from the bank, did not take the government a penny. Over the years, Ma Yun is known as "entrepreneurship leader", the care of small and medium enterprises. In the more than 40 year old entrepreneur, he is a rare Chinese leader who often stands on the peak of business ethics. But nowadays, people are in a bad mood when they mention fees on Taobao mall.

Ma Yun consciously performed the "de sanctification" movement. He said he had no sense of moral superiority, but just ordinary people, an entrepreneur, social responsibility and mission is not he and Alibaba take the initiative to take responsibility, but this existence. According to sources, over the years, Ma had gone through a storm, but never had a crisis like Alipay and Taobao attacked two things that made him miserable.

The information obtained by this newspaper shows that the grievances that Ma can bear may not only come from the public. People familiar with the matter say that there is still a mystery to the Alipay incident. Ma Yun and Hu Shuli only disclose 30% of their short message content, and the undisclosed part has more difficulties. The person said that after misunderstandings, Ma was very gaunt and worried about his family. A few days ago, when Ma said he wanted to stay in the United States for a year, he thought it was revealing confidence. Over the past year, Ali group's organizational structure has been quite clear, it seems that only "YAHOO" and Taobao IPO can make him worry.