Us PVH Completes "Reunification" 17 Billion 600 Million Acquisition Of Calvinklein Jeans Underwear Business

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/18/20131218102353_sj.JPG "/" < > > "

< p > < strong > CalvinKlein is a href= "http://sjfzxm.com/news/index_s.asp" > PVH < /a > 17 billion 600 million acquisition business reorganization "/strong > /p".

< p > October 31, 2012, the US PVH company with famous brands like Calvin Klein, a href= "http://sjfzxm.com/news/index_s.asp" Tommy Hilfiger "/a" and so on, announced the acquisition of the company with a US $2 billion 900 million, so that it authorized the "less than" operation of the company, the "cowboy" and the underwear business, and finally completed the long-standing plan of "reunification".

< /p >

After P, PVH started a series of brand reengineering work for Calvin Klein: < /p >

< p > May 2013, PVH announced that the CK Calvin Klein, which is similar to Calvin Klein Jeans, will be pformed into the platinum brand of Calvin Klein main brand clothing.

This sub card sells for about 1 billion US dollars annually, mainly from Asian and European markets.

< a href= "http://sjfzxm.com/news/index_s.asp > > perfume < /a > maintain CK Calvin Klein brand unchanged.

< /p >

The main task of < p > 2013 is to integrate Warnaco's team and business, starting from the European market, and is expected to be completed by the end of 2013. In 2014, the integration work in other regions will also start in sequence.

< /p >

< p > the original Calvin Klein Jeans and Calvin Klein < a href= "http://sjfzxm.com/news/index_s.asp", "underwear" and "/a" business line developed by the brand authorization are the heavy weight of the Warnaco brand revenue, and are determined to relocate and reorganize the distribution system.

< /p >

In the last fiscal quarter of November 3, 2013 (8, 9, 10, three months), sales of Calvin Klein amounted to 800 million US dollars, of which Calvin Klein Jeans and Calvin Klein underwear contributed about 500 million US dollars (P).

Sales 55% come from North America, 45% from international market.

Among them, comparable retail stores, the North American market increased by only 3% compared to the same period last year, while the European market decreased by 1% compared with the same period last year. In Latin America and Asia, the international wholesale volume of leisure sportswear increased by double-digit year-on-year.

< /p >

"P > a href=" http://sjfzxm.com/news/index_s.asp "> PVH group < /a > CEO Emanuel Chirico. The trouble is mainly on Calvin Klein Jeans: cowboy clothing accounts for 15 to 20% of the total revenue of the brand, and it has a downward trend in most markets. It is necessary to clean up the stock as quickly as possible, relocate the brand, and redesign the planning product line. The first new product series after the reform will be sold in the store in 2014.

< /p >

< p > in Europe, the distribution channel of Calvin Klein Jeans will be thoroughly restructured with a focus on reducing discount sales in the southern European market.

< /p >

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Emanuel Chirico < /a > indicates that the distribution network of jeans and underwear should be controlled at a reasonable level, and the current dominant discount sale will be substantially reduced in the next two years to boost the full sales ratio.

To this end, between the end of 2013 and the beginning of 2014, Europe will turn off 15 to 20% stores that do not match the brand's new positioning and perform poorly, and increase investment in brand marketing.

< /p >