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Outdoor Brand Pathfinder Management Focuses On O2O Cooperation With Wechat

2013/12/20 11:31:00 49

Pathfinder Investor Relations Activity Chart Brand Marketing Wang Feng Tencent O2O Wechat Outdoor Brand APP

December 18th, < a href= "http://sjfzxm.com/news/index_x.asp" > Pathfinder < /a > < < a href= > http://sjfzxm.com/news/index_x.asp > > investor relations activity > < /a > > revealed that the company believes that 2014 is still an adjustment year for China's outdoor industry to reshuffle and rebuild competition pattern, and the development space of China's outdoor industry is still huge. It revealed three aspects of business focus in 2014, strengthening cooperation in brand marketing and promotion. At the beginning of the month, a href= "http://sjfzxm.com/news/index_x.asp" > Wang Feng /a "endorsed the new product publisher. The company is working with" a href= "http://sjfzxm.com/news/index_x.asp" Tencent /a "to promote O2O and enhance the competitiveness of products. Now let's take a look at the details of the world clothing and shoes and hat net. 
 < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/20/20131220113323_sj.JPG "/" < > > "
< > a href= > http://sjfzxm.com/news/index_x.asp > > Pathfinder < /a > reveals three aspects of operation in 2014: first, enhance the competitiveness of products, and start outdoor activities to divide business units; the design team pays more attention to subdivision products, and focuses on improving the attractiveness of subdivision products; second, brand marketing, last year, the company is the advertising and spokesperson of CCTV, next year, the key point is based on the accurate data mining, and third, the strengthening of the operation capability with the core of the supply chain, including shortening the replenishment cycle. 
Pathfinder said that the slowdown in the current industry is partly due to the macroeconomic environment. On the other hand, it is due to the fact that the current "a href=" http://sjfzxm.com/news/index_x.asp "outdoor" /a consumption is dominated by the middle and high-end population. Most potential consumers do not know enough about the outdoor market, which requires a process of influence. However, from the overall scale of outdoor industry, there is still a lot of market space in our outdoor market. I believe that after the survival of the fittest, the competitive environment of the outdoor industry will be more conducive to such famous brands and leading enterprises as Pathfinder. 
 online dealers have opened online stores. Since April 2013, Pathfinder has begun to open online platforms to distributors. Currently, more than 20 offline dealers have opened online shops, reflecting good results. Many shops have sold over one million in double eleven. Because the background management system, such as Taobao and Jingdong, supervises the type and price of goods sold, the control of information system is more spanparent and convenient to a certain extent than that under the management line. 
 Pathfinder and < a href= "http://sjfzxm.com/news/index_x.asp > > WeChat < /a > negotiation O2O cooperation /p >
Pathfinder revealed that the company is negotiating with Tencent to promote O2O, which is expected to launch WeChat payment in the near future. 
The company has launched WeChat games and the first outdoor sports integration service software (APP) suitable for < a href= "http://sjfzxm.com/news/index_x.asp" > Android operation system < /a >, the iPhone version will also be launched in the near future, P said. "The company is promoting APP through WeChat games. This is a a href=" http://sjfzxm.com/news/index_x.asp "> APP < /a > outdoor search platform, outdoor consulting service, product order and other functions to increase customer experience. 
 this person also pointed out that the company will complete the touch-screen installation of 30 stores before and after the Spring Festival. The touchscreen is similar to the APP function. It can display products, search outdoor activities, place orders online, and use profit distribution to solve conflicts between online and offline. 
 a brokerage analyst who has long followed the company's development said that the pathfinder was the first company to implement the a href= "http://sjfzxm.com/news/index_x.asp" > O2O strategy < /a > in the industry, and the effect was remarkable. The future online sales system will be: B2C platform sales (official flagship + online distribution) + authorized stores (offline sales channel electronization) + vertical e-commerce + self service travel platform interaction. If successfully implemented, the leading position of the company will become increasingly consolidated in the outdoor industry.