Shoes And Clothing Enterprises Compete With God Seven "Kiss"

In October 6th, Heng An became the first enterprise to sign "aerospace partners" after the launch of "God seven", plus the former PEAK Aerospace shoes and whirlkang "God seven" the only drink brand.

How can Fujian enterprises hand in "God seven" and why more and more Fujian enterprises follow up?

Relevant decision-makers revealed that they were fighting behind the scenes of "God seven".

After Heng Heng's hand in hand, "God seven", following PEAK's "ride" on the spaceship, yesterday, Heng An Group CEO Xu Lianjie announced in Beijing that Heng An has become the "partner of China's space industry".

"Heng An hand in space, there is also a good story." familiar with Heng An's related sources, in the Shenzhou VI space flight, a picture appeared in the live broadcast of CCTV. Fei Junlong returned to the cabin to take out a wet wipes and wipe his face. The sharp eyes of the media felt that the paper towel resembled Heng Heng's "heart seal" product, so it was verified after confirmation.

Yang Heng, who picked up the cheapness, immediately discussed with China's space agency. He hoped to provide "God seven" for disinfecting napkins, and then produced a special wet towel for space disinfection called "Shen seven".

So, how much money did Heng Heng pay for it?

Regarding this, Heng Heng's related senior official indicated temporarily also does not disclose.

But reporters learned that this does not require heavy consumption of Heng An.

It is reported that in order to obtain the qualification of "partners", the former PEAK contributed to the establishment of the astronauts reward fund, and provided millions of Yuan's clothing to the astronauts free of charge.

It is understood that compared to the lowest level of Olympic suppliers in 2008, the base price of Olympic suppliers is 16 million yuan, and the sponsorship fee of aerospace partners is much lower, with a threshold of around 2 million 500 thousand, not more than ten million.

PEAK was once again taking the lead in the PEAK group, the first to eat crabs among many of the Fujian enterprises. As early as in 2005, PEAK took the lead in "Shenzhou VI" and became a "partner in China's aerospace industry".

Before the launch of "God seven", PEAK launched again, becoming the two signing of the China Aerospace foundation.

It is learnt that PEAK and rookie Heng Heng signed the China aerospace cooperation partner, which is the highest level of cooperation, and can enjoy the relevant rights and interests of the "China Aerospace partners" and "China aerospace special products" logo in its field.

"Before the launch of" God seven ", we confirmed the content of the advertisements put on CCTV," Xu Zhihua, general manager of PEAK group, said that PEAK has now identified PEAK as a long-term strategy. "

"PEAK has recently signed a contract for 5 years, and even if it launches" eight gods "in the future, PEAK will be the only partner in China's aerospace industry.

The benefits of "joining relatives" with China's aerospace industry are obvious. A PEAK dealer told reporters that since the establishment of an important space event, their sales volume has been at least 1.5 times that of normal.

The "hi tech" marketing is not only a brand enterprise in Quanzhou, but also a brand of "Shenzhou seven carrying a beverage brand" in Xiamen.

At present, 200 grams of seeds of Hui Kang are moving with the "God seven" in space.

Ye Kang, President of Ye Kang, said that this is a look at space breeding, and on the other hand, it is also for brand marketing.

To compete for the "seven gods" of Fujian enterprises, a marketing expert said that compared with the Olympic Games, the same scarcity of space events is also a rare marketing opportunity for local brand enterprises. "Consumers always have this intuition, can enterprises without strength be able to take a spaceship?"

According to Xu Zhihua's statement, cooperation with China's aerospace industry has made many partners who have doubts about PEAK dispel doubts.

Xu Zhihua said frankly, this is more helpful to the development of the international market, and can enable international partners to reach our trust and reduce the cost of trust faster.

In the same way, Heng An also uses the safety requirements of "clean and spotless" paper towels on the spaceship, and extensively spreads the propaganda of "disinfectant wet wipes" that astronauts can use.

However, for the increasingly fierce "God seven" marketing campaign, the experts also suggest that when marketing, it is best to avoid the limitation of time limitation. At the same time, we must strictly control the quality of products, and the brand milk powder "Sanlu", once a sponsor of the spaceship, is a warning to us.