Shanghai Is Striving To Build "The Capital Of Design".

< p > new technology, new technology, new mode -- these words of "a href=" //www.sjfzxm.com/news/index_c.asp "manufacturing < /a" have become the key word of Shanghai to create "design capital".

Since 2012, Shanghai has strides forward from policies, industries and carriers around the "pformation of design assistance industry".

In the first half of last year, the added value of industrial design alone amounted to 10 billion 270 million yuan.

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< p > from 2012, "design and light up life" to 2013, "design wisdom creates dreams". While the Shanghai design capital week attracted people's participation in creative design, it actively explored the combination of "design" and "design tools" to achieve the "information based and network technology design overall solution".

Design is not only a work of creation, but a combination of new technology, new materials and new technology, combined with the way of life and consumption of citizens, so as to enhance the connotation of design.

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< p > "creative design" is becoming an important starting point for Shanghai's "a href=" //www.sjfzxm.com/news/index_h.asp "innovation" /a pformation.

As Li Yaoxin, director of the Municipal Commission of letters and commissions, said, the position of design in the whole product life cycle has changed from subordinate to dominant, and manufacturing and modern service industries must be integrated with creative design.

Nowadays, industrial aided design and virtual design based on CA technology have been applied to industrial design research and development. Shanghai Pan Asian automotive technology center embed simulation design into vehicle design, and China commercial flying uses virtual design to realize "virtual manufacturing".

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< p > in the field of architectural design, the new landmark Shanghai Shanghai center has introduced BIM (building information model) system design technology into super high-rise building design for the first time.

Ge Qing, chief engineer of Shanghai center construction, admitted that the BIM system was not used at the very beginning, but it felt its strength after use, greatly reducing the cost, working hours and improving the accuracy of construction.

More importantly, with BIM, the integration of design, construction and future management is realized.

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< p > data show that the total output of Shanghai's cultural and creative industry in the first half of last year was 376 billion 471 million yuan, and its added value was 115 billion 239 million yuan, an increase of 9.2% over the same period last year.

Shanghai is taking the construction of design capital as the highland of creative design in the pformation.

Not long ago, the China Industrial Design and Research Institute was listed on the floor in Shanghai. Xu Yibo, Deputy Secretary General of the municipal government, said: "the development of the industrial design industry in our country must seize the opportunity of the construction of the research institutes, form the industrial belt, and strengthen the combination of technology and capital".

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< p > last year, the Municipal Conference of Wen Chuang proposed that "a href=" //www.sjfzxm.com/news/index_p.asp "> Shanghai < /a" should create the "city of design" city card.

The design capital week, the Nordic design week, the Danish design week, the West Coast Architecture Biennale, the 100% Design Exhibition...

An exhibition will make Shanghai's design charm more and more visible inside and outside the sea.

Yi Hui, President of garment brand integrator SEVENDAYS, said: "in the past few years, visitors have come to see fresh, and now more and more professionals are in the field. Different levels of design activities make more people realize the value of design and have a strong driving force for the future development of enterprises."

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< p > young designer Ding Wei said: "Shanghai should learn from Hongkong and use the" design capital "brand to co-ordinate all activities related to creative design. This will not only accelerate the construction of design capital, but also help Shanghai design go global.

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