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Store Marketing: Why Is The Discount More, The More Bargaining The Customer Is?

2014/2/4 14:49:00 465

it is said that the market is not good this year, the weather is not cold, the shop is impacting... There seems to be too many disadvantages to the physical store. < a href= "//www.sjfzxm.com/news/list.aspx? ClassID=101112107102" > winter sales < /a > bad? How to do it? Discount! But after 20 percent off years, the original price will be restored. Customers will say, "you played twenty percent off last time, or do you want to give me twenty percent off?" Of course not. How can I do that? Customers just go away. You don't fight twenty percent off, next door thirty percent off! So in a few days, business is not good. What should I do? Simply throw the goods first, and after thirty percent off! Three activities, customers will start to wait for the discount. So the activity continues to do so, resulting in a vicious circle. 
 do you know if you are behaving? If you were killed by your own discount, you would have to disturb the market. The impact is too serious. At least ten years and eight years will be enough. 
 you said, "I am not alone in disrupting the market. Everyone else is giving a discount. I do not have a discount, but I have no business." Haven't you seen that in some wholesale markets, there is no discount, no discount, < a href= "//www.sjfzxm.com/news/list.aspx? ClassID=101112107108" > retail shop < /a > business best? The most expensive business is the best price. If everyone discounts, you are not discounted, are you not regarded as a brand by your customers? Is it respected? People with positive energy always see opportunities; negative energy always sees problems. 
 > if you see here, you estimate that the lung is going to explode. Surely I am standing - oh no, sitting and talking without pain. But that is the fact. A discount is equal to a meal for the future. A discount of three days may result in a slight improvement in performance, but it will drop for 10 consecutive days. Then you say, I can't fight all the time, tell you, the same activity, the effect will not exceed four days. 
 when you are often discounted, your customers are already undergoing subtle changes: some products or brands like your customers will leave you, and more price sensitive customers will often visit you. You know, there are many customers who hope that what he bought will not depreciate. This is your old faithful VIP. You hurt your loyal VIP, but you attract short price sensitive customers. Discount brings short sales growth. 
 you may ask, what do I do if I do not have a discount? Of course, it will not be good without discount. You need to study technology, service... Or learn from me to make a big list? Not to study those high technology, is not like the brain, do not want to find ways of performance oh. 
 any marketing method will only attract a certain type of customers. You like a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105" > discount < /a >, attract price sensitive customers, let you think it is a price problem, so enter the whirlpool of price; you study the service, VIP loyalty is higher and higher; you study sales skills, turnover rate and joint rate is higher and higher; you research collocation, fashion customers are more and more...... What on earth are you going to do? /p
 finally, I want to remind you that many brands and many stores have increased by more than 20% over the same period last year. A group of people attracts only one type of people. You complain and attract complaints; you explore ways to attract peers who like to explore with you. 

The popularity of P has become faster and faster. Clothing sales have also shifted from the end of the season to the discount season. Especially, some well-known brands have taken the lead in large-scale discount in order to seize the market opportunities and speed up capital turnover. Other brands, especially small and medium-sized brands, will also start a large discount in order to avoid the loss of customers. Nowadays, consumers have developed a "no discount, no buy" mentality. Businesses can only rely on discounts to attract customers. 
 despite the fact that the discount rate is not small, consumers still believe that "buying is not as good as selling." This is not unreasonable. Because of asymmetric information, consumers do not have bargaining power compared with the operators. Sometimes consumers think they get cheap, but in fact, no businessman will make a loss in business. Consumers always seem to be less expensive in such bargaining. Sometimes, behind the discount is the high price. 
 recently, the national development and Reform Commission found more than 20 fake department stores in Beijing, Shanghai, Wuhan and other cities with a "a href=" //www.sjfzxm.com/news/ "false high original price < /a > discount". The NDRC joint Consumer Association issued a notice to ask the national department store to promote the real price. 
 to make price return to integrity has become a common concern of more and more department stores and consumers. In market economy, price liberalization is not equal to price letting go. At present, the behavior of many businesses that often fail to mark the true selling price has been suspected of misleading and cheating consumers. Some unrestrained and intensified promotional activities have also disrupted the price order of the market. An unhealthy competitive environment will also hurt some good quality businesses, while Chinese consumers often have the idea of "one penny and one piece of goods". In this chaotic market game, if more bad businesses are finally gaining more benefits, more and more good businesses will move closer to the bad direction. These behaviors, after challenging the fair and honest business ethics, ultimately hurt consumers' rights and interests. 
 business is based on reputation, and reputation is the accumulation of credibility over the years. Nowadays, businesses have to "cut corners" and "play games". Instead of deliberately discounting the whole year, merchants should set the price more realistic, so that the whole industry can compete more healthily and the development of the brand will become healthier.