Louis Weedon'S Performance Was Hit By China'S Anti-Corruption Action

< p > luxury goods group Louis Weedon has resisted the declining trend of the global a href= "//www.sjfzxm.com/news/index_c.asp" luxury goods /a market. Last year, sales increased by 4% to 29 billion 150 million euros, with net profit of 3 billion 400 million euros.

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< p > reporter learned from the European media's recent reports that Louis Weedon group said that although the exchange rate fluctuated last year and the European market grew slowly, the group's performance in last year's business remained good.

However, the actual profit is lower than expected, with a net profit of 3 billion 500 million euro when its sales volume is estimated to be 29 billion 340 million euros.

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< p > Louis Weedon group is the world's leading luxury brand. Its brands include Louis Weedon, Givenchy, Moet & Chandon, Dom Perignon and Guerlain, and its gross profit margins remain at 21%.

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< p > Fashion and luxury goods is the largest business segment of Louis Weedon group, but its sales have declined slightly.

Sales of watches and jewellery have also shrunk, but sales of other businesses are rising.

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< p > Louis Weedon explained that the decline in sales of some business sectors was mainly influenced by the global economic situation. Meanwhile, the situation in major markets such as China has changed. China's powerful anti-corruption action has hit the sale of luxury goods.

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P, however, Louis Weedon still has good faith in the future.

The group said in a statement: "although the economic environment in Europe is unstable, Louis Weedon group is ready to continue to maintain growth momentum in 2014."

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< p > reporter has learned that Louis Weedon is the world's largest luxury group, which covers five main fields: wine and spirits, fashion and < a target= "_blank" href= "//www.sjfzxm.com/", leather, /a, products, perfume and cosmetics, watches and clocks, jewelry and fine retailing, and owns more than 50 famous international luxury brands, including Louis Weedon, Dior, Fendi, Hennessy, Givenchy, real time, Guerlain and so on.

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< p > in the past 2013, the chairman of the Louis Weedon group said that LV will completely inhibit expansion and will not continue to open stores in China's two or three tier cities.

Kering group chief executive also announced that it would no longer shop in new cities.

But in fact, the pace of expansion of LV in China's first tier cities has not ceased. Several shops in Beijing, Shanghai and Shenyang are newly opened stores this year. The strategy of continuing shop is to consider the long-term planning of the company's future development.

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< p > some analysts pointed out that in the past, the luxury stores that faced strong purchasing power in China such as a href= "//www.sjfzxm.com/news/index_s.asp" > market /a > LV and so on began to expand crazily, and now they can only face the "cold winter".

Only through greater sales space and more high-end design can we improve the competitive edge of luxury brands in China.

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