Long Leg Obama Lee Min Ho Is FILA Platform For Valentine'S Day.

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< p > > according to the official WeChat of Xiamen's big city, WeChat's long leg uncle "a href=" //www.sjfzxm.com/news/index_h.asp "> Lee Min Ho < /a > will arrive in Shanghai at noon on February 14th. It will be Anta's brand FILA platform, and will be the 15 Anta to attend the announcement.

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< p > reporter asked the relevant person in charge of the FILA brand of Anta holding. The official said that Lee Min Ho will have his own brand FILA platform on 14 and 15 days respectively. As to whether he will ask Lee Min Ho to endorse it, the person in charge has not made a positive response.

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< p > it is reported that Lee Min Ho has been praised for his popularity in the Korean version of the meteor garden and later in the city hunter. In 2013, the heirs made her become one of the most sought after male stars in the "a href=" //www.sjfzxm.com/news/index_p.asp "Korean" /a. The high popularity and the perfect figure of the model make her advertising film more and more continuous, especially a pair of long legs that attract countless girls.

On the occasion of the Spring Festival Gala, Lee Min Ho and Harlem Yu sang the song "love is not enough". Now it is widely known in China.

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< p > in fact, after the 2013 sex goddess Hsu Chi became the spokesperson of the Greater China region, FILA once again launched a massive attack and enabled the artists with strong influence in the Asia region to help the platform of its brand activities. It is said that FILA's choice is very wise.

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< p > > therefore, such a beautiful woman can not be missed. FILA as Italy a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion Sports Brand < /a >, always flaunt fashion, vitality and elegance, while the image of Lee Min Ho's fashion and vitality is consistent with FILA brand. Spring Festival Gala just passed, and then use Lee Min Ho to make FILA platform, so as to further deepen the Chinese consumers' deep impression of FILA fashion movement.

Tibetan cool strategy Chen Zhongyi said.

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< p > Zhang Qingze, President of the key sports consulting company, believes that for FILA, this is not a brand strategy formulation. More importantly, with the help of Lee Min Ho's popularity, we should seize the FILA fashion movement characteristics and make a connection with the popular artists, and pay a little price to pay more attention to FILA. This is the original intention of FILA's invitation to Lee Min Ho platform. After all, FILA is an authorized brand, and its input in brand power will not be too great, and it will never exceed its own affordable value.

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< p > "however, in the past two years, FILA has achieved good results in three aspects, including products, channels, and brands. Especially in products, FILA has passed through centuries of inheritance, not only has injected many classic fashion brand genes, but on this colorful and Centennial journey, FILA has persisted in bringing forth new ideas and constantly leading the trend, especially in the selection of" a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" style and material < /a >, so the industry has long looked at the development of FILA. "

Zhang Qing said.

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< p >, therefore, insiders also believe that in order to prevent brand aging and promote the diversified development of FILA, FILA will choose the right time to open up a new brand strategy.

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