Five Prediction Of Mobile Advertising Market In 2014

< p > advertising is still one of the important sources of revenue for mobile Internet.

Next year, the market will usher in a more obvious growth trend.

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< p > the famous blog website Pando Daily recently published an article by Harry Bateman (Hallie Bateman), which is optimistic about the future development trend of mobile advertising, and said that mobile advertising business will flourish in 2014.

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< p > 2014 mobile advertising market five forecast > /p >

< p > Article reads as follows: < /p >

< p > over the past years, the industry has been circulating such a motto: "electronic business will earn more profits, while mobile business will be slightly less".

The industry predicts that in 2013, mobile advertising spending in the US will be between $8 billion and $10 billion, equivalent to nearly two times that of 2012, but it will still be a piece of cake compared to the total expenditure of $100 billion in the Internet advertising market.

However, as the industry's attention shifts from desktop computers to mobile devices, mobile advertising is also full of huge potential for growth.

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< p > in my opinion, next year's video advertising will be an important area of mobile advertising growth.

Similarly, as application publishers compete for the participation of users, the probability that some applications will be opened will grow.

Facebook and Google may continue to dominate the advertising market, while some smaller companies will be able to consolidate their status.

Next, I will give you five details of the forecast for the coming year.

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< p > < strong > 1. < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > video advertisement < /a > will still occupy a dominant position. < /strong > /p >

< p > video advertising is short and pithy. It usually lasts for 5 to 10 seconds. This advertising business will be more popular with the market. Generally it occupies 150 * 20 of the text area. The larger the display area, the better the video advertisement will be.

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< p > in 2013, the main advantages of mobile advertising have been greatly ignored. Advertisements in some mini slogans in application pages have not received enough attention.

However, in my opinion, the initial mobile advertising launched by companies like AdMob, Quattro, Millennial and Greystripe will be popular with these advertising formats.

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< p > however, these advertisements are mainly designed for early smart phones. After all, in the early stage, the operating system of the smart phone, the size of the display screen and the resolution of the display are not as good as the current ones.

At present, hardware devices are equipped with high-definition display and high-speed operating system. Under such circumstances, richer content, more interactive, colorful display advertising and short video advertising are full of market potential.

Video ads are more suitable for new devices in the market, and give users and advertisers a better experience. This better experience is much more than slogans and text advertisements.

I think the development of video advertising next year will be much faster than mobile slogans and text advertisements.

As a result, the big companies in these fields now mainly include AdColony, Vungle and Rhythm, as well as multimedia mobile advertising companies such as Celtra and CrispMedia. These companies expect more opportunities for development next year.

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< p > < strong > 2. application developers will try to attract the existing application users < /strong > /p >

< p > the market for building new mobile applications and installing paid applications is already very mature.

The next sensible step is to let users reopen existing apps on their smartphones, and that market will flourish.

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< p > over the past four years, every brand and every publisher has been competing to create applications and large-scale promotion of these applications in order to get as much downloading and installation as possible.

However, the cost of creating applications is very expensive, often ranging from $25 thousand to $250 thousand, or even higher.

The installation cost of advertising is very low, mainly in order to get competitive, and the download cost is only between 1 and 3 dollars each time.

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< p > TapJoy, Flurry, SponsorPay, w3i and other similar companies have been helping mobile developers improve their application installations through targeted marketing activities, which can provide users with rewards for downloading new applications, such as virtual currency or its subsidy.

However, although they have made these efforts and spend a lot of money on it, more than 75% of the applications are downloaded and installed by users only.

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< p > > a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > publisher < /a > and brand are wasting a lot of money in promoting user download and install application. In fact, these applications are finally ignored by users.

In order to prevent this problem, a large number of new companies, such as AppBoy, UrbanAirship, Appoxxee, TapCommerce, ActionX, Kahuna and URX, are working hard to solve the problem of users re opening these applications, and solve this problem through various forms of customer management and repositioning information.

I believe that in the coming 2014, this area will remain one of the focuses of mobile advertising.

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< p > < strong > 3.. The richer the rich is, the less the /strong > /p >.

< p > in terms of revenue, the largest mobile advertising platform in 2014 will still be Google and Facebook.

In the third quarter of this year, about half of Facebook's advertising revenue came from mobile phones, and a year ago, the revenue generated by mobile advertising for Facebook was almost zero.

It is expected that this figure will continue to increase next year.

Facebook's traffic and user quantity advantages are clear at a glance - 1 billion 200 million active users and more than 700 million mobile users - these will mean that Facebook will be the most difficult competitors to win in mobile revenue generation.

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Besides P, Facebook has recently launched video advertising business, and these video ads will also be put on mobile devices.

To this end, I believe that next year, Facebook will only have more than $5 billion in mobile revenue.

At the same time, given the scale of Google and the booming Android platform, coupled with mature mobile advertising products such as AdWords/AdMob, Google Corporation will continue to have better performance. It is expected that mobile advertising revenue next year will reach US $6 billion to $10 billion (including mobile search advertising performance).

In the mobile advertising market, the main competitors include Pandora, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > Twitter < /a > MillennialMedia and apple iAd. These companies will catch up with Facebook and Google in the mobile advertising market.

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< p > < strong > 4. integration wave attack < /strong > /p >

P, of course, there may be more different mobile advertising technology companies in every field and all aspects of the market, such as rich media advertising, video advertising network, demand side platform (DSP) advertising, exchange advertising, repositioning / information platform, and distribution and analysis platform.

In all levels of advertising, including mobile advertising technology, the scale will be a very important factor.

Why? Most of the big brands and agencies need fewer service providers to trade with them when they need each function. They want to get all the services from a service provider and provide a supplier with overall services.

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